Get Started With ABM Resources and IDC Data
Posted: Sat Dec 28, 2024 9:38 am
ABM planning can be a time consuming and challenging process to get right, especially the first time. To help organize your thinking and make key decisions you can use this account-based marketing starter guide. This step-by-step guide can help you bring together marketing and sales teams to develop a cohesive ABM campaign by asking the right questions and identifying the necessary insights for planning.
Whether you are approaching ABM from the perspective of marketing or sales—or through indirect or direct business channels—in today’s economic climate, objective insight and expert advice about buyers, partners, and competitors is vital to inform and accelerate decision making, campaign production, and account planning cycles. IDC Data & Analytics offer a broad array of solutions which detail company and ecosystem dynamics for the global tech market and that matter most to answering critical ABM planning and execution questions.
To get in contact with us to book a demo, please reach out here.Fast Growing Competitors In Your Revenue Range: If you are among the top performing tech suppliers or a fast-growing company nearing advantages of using our fantuan datadase the top 10 or 20, the two points above have you covered. But if you are further down the list, identifying which firms in your revenue range are growing fast tells you who to watch out for — and perhaps who to emulate when it comes to ABM. In Germany, IDC tracks around 70 firms trying to steal share from SAP in the supply chain management space. In 2022, in the $2–5 million revenue range, five beat the market by significant margins. If you were in that range, these five would be worth examination.
In short, the right data can help you quickly identify which of your competitors to analyze for ABM best practices and the positioning and messaging to set yourself apart.
Whether you are approaching ABM from the perspective of marketing or sales—or through indirect or direct business channels—in today’s economic climate, objective insight and expert advice about buyers, partners, and competitors is vital to inform and accelerate decision making, campaign production, and account planning cycles. IDC Data & Analytics offer a broad array of solutions which detail company and ecosystem dynamics for the global tech market and that matter most to answering critical ABM planning and execution questions.
To get in contact with us to book a demo, please reach out here.Fast Growing Competitors In Your Revenue Range: If you are among the top performing tech suppliers or a fast-growing company nearing advantages of using our fantuan datadase the top 10 or 20, the two points above have you covered. But if you are further down the list, identifying which firms in your revenue range are growing fast tells you who to watch out for — and perhaps who to emulate when it comes to ABM. In Germany, IDC tracks around 70 firms trying to steal share from SAP in the supply chain management space. In 2022, in the $2–5 million revenue range, five beat the market by significant margins. If you were in that range, these five would be worth examination.
In short, the right data can help you quickly identify which of your competitors to analyze for ABM best practices and the positioning and messaging to set yourself apart.