How to use storytelling to promote your business
Posted: Sat Dec 28, 2024 6:28 am
Storytelling is one of the best resources to highlight the benefits of a brand. Knowing how to use storytelling to promote your business will make you get more out of this strategy. At Web Positioning Salamanca we give you some tools to start applying it.
Keys to Storytelling
The intention is to transmit a message through a story to reach the public and have a special meaning for them. In this case, the companies or brands that are the protagonists want to reach the consumer with material that has value and that also generates a connection between the two parties.
That is, you can capture the attention of your target audience by telling a story. This is an effective way to reach potential customers and improve web positioning .
The goal is to impact the user, so we must take into account that the topic to be transmitted generates sensations . It should also activate their imagination and create the need to share it.
It is important to develop a content plan with these details. Then, it is shared china telegram phone numbers social networks to achieve interaction, loyalty and boost conversion.
How to use storytelling to promote your business
This strategy can be applied in various formats, but taking into account certain details to promote your company with storytelling. It is not about writing any story.
First, you need to decide what you are going to tell and why. Then you select the style and tone with which you are going to address the audience. You then develop the structure: introduction, development and conclusion. It is essential that the narrative provokes emotions in the receiver; the story will depend on the type of audience.
The story must contain the brand's values, elements and language that provoke emotions. The company's virtues, motivating the public with positive elements that engage them to connect emotionally.
Effective storytelling is one that makes the audience connect with the message and establishes a bond. The simpler the story, the more users it will reach.
Post: What to do with low-quality content on your website?
Using brand archetypes
Archetypes such as the innocent, who seeks to return to his ideal world and be happy, can be used; optimism and the innocence of children are the most commonly used values. An example is McDonald's.
The wise man who pursues truths and personal growth, very applied to the media. The warrior or hero who is inclined to obtain what others see as unattainable, is used by sports brands such as Nike.
The Caretaker is more about protecting and helping others through his or her talents. The Explorer, the Lover, the Jester, the Creator, the Father or the Boss are also used. As are the Common Man, the Rebel and the Magician.
Focus on one topic. The story has to be concise so that the reader doesn't get lost. Generally, the topics that storytelling touches on are those based on love, hate, good and evil, arrival and departure. Likewise, those of truth, lies, hope, strength, weakness and despair. Because all of these invite the receiver to take action .
Using these types of themes will make the message more authentic. There are certain events in life that leave a mark, which can be captured if they are in line with the company's image.
Including reference elements will help to build loyalty because users take it as their own. Phrases or facts that are already in the memory of the target audience, that are part of their culture or environment. They are ideal for new brands.
Keys to Storytelling
The intention is to transmit a message through a story to reach the public and have a special meaning for them. In this case, the companies or brands that are the protagonists want to reach the consumer with material that has value and that also generates a connection between the two parties.
That is, you can capture the attention of your target audience by telling a story. This is an effective way to reach potential customers and improve web positioning .
The goal is to impact the user, so we must take into account that the topic to be transmitted generates sensations . It should also activate their imagination and create the need to share it.
It is important to develop a content plan with these details. Then, it is shared china telegram phone numbers social networks to achieve interaction, loyalty and boost conversion.
How to use storytelling to promote your business
This strategy can be applied in various formats, but taking into account certain details to promote your company with storytelling. It is not about writing any story.
First, you need to decide what you are going to tell and why. Then you select the style and tone with which you are going to address the audience. You then develop the structure: introduction, development and conclusion. It is essential that the narrative provokes emotions in the receiver; the story will depend on the type of audience.
The story must contain the brand's values, elements and language that provoke emotions. The company's virtues, motivating the public with positive elements that engage them to connect emotionally.
Effective storytelling is one that makes the audience connect with the message and establishes a bond. The simpler the story, the more users it will reach.
Post: What to do with low-quality content on your website?
Using brand archetypes
Archetypes such as the innocent, who seeks to return to his ideal world and be happy, can be used; optimism and the innocence of children are the most commonly used values. An example is McDonald's.
The wise man who pursues truths and personal growth, very applied to the media. The warrior or hero who is inclined to obtain what others see as unattainable, is used by sports brands such as Nike.
The Caretaker is more about protecting and helping others through his or her talents. The Explorer, the Lover, the Jester, the Creator, the Father or the Boss are also used. As are the Common Man, the Rebel and the Magician.
Focus on one topic. The story has to be concise so that the reader doesn't get lost. Generally, the topics that storytelling touches on are those based on love, hate, good and evil, arrival and departure. Likewise, those of truth, lies, hope, strength, weakness and despair. Because all of these invite the receiver to take action .
Using these types of themes will make the message more authentic. There are certain events in life that leave a mark, which can be captured if they are in line with the company's image.
Including reference elements will help to build loyalty because users take it as their own. Phrases or facts that are already in the memory of the target audience, that are part of their culture or environment. They are ideal for new brands.