Showcasing your work is crucial if you want to be competitive in the job market. It is a way to promote your experience to future clients and employers. Here we explain what a portfolio is , how you can make one and how it will help you with this goal.
What is a portfolio?
A portfolio is a curated collection of work done by a professional or company to showcase their skills and experience. It functions as a visual cover letter that allows its author to promote themselves, while allowing potential clients or collaborators to appreciate their talent.
It is also a tool to showcase your personal brand through your best work. Although it is related to artistic work, the truth is that any professional can create a portfolio to make themselves known.
Types of portfolios
There are different types of portfolios that can be classified according to their format and the professional's objectives.
Depending on the format in which it is presented, we can distinguish between:
Physical portfolio : This is presented in printed format and is the cayman islands telegram lead way of presenting a portfolio. It can be compared to a catalogue in which you tangibly show work such as photographs, designs, artworks, etc.
Digital portfolio : unlike the previous one, this one is not delivered “hand to hand”, but is published on a digital platform. The main advantage is that it is easier to share and provides greater accessibility. In addition, it allows you to include multimedia elements to make it more attractive. Within the digital portfolios we can find:
Websites : allows you to show your work through videos, images, text, adding links, etc. By having your own website you have control over the entire organization of the material, as well as the web design , which you must align with your personal brand.
Specialized platforms : such as Behance, Adobe Portfolio, Portfoliobox, among others, allow you to create and publish portfolios.
Social media : Although they can be good allies for spreading your work, they have certain limitations when it comes to meeting the objectives of a portfolio. However, you can create a landing page for your portfolio and publish the link on social media.
As for the objective, portfolios can be:
Professional : Include the professional's most relevant work to showcase their skills and work experience to potential employers or clients.
Academic : these allow you to present projects, research or work carried out during your training. They are useful for those who want to obtain scholarships, internships or apply for postgraduate studies.
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Difference between portfolio and resume
It is important to be clear about the differences between a portfolio and a CV. Although both are documents that detail your professional career, they do not show the same information.
The CV describes the academic background, work experience, skills and achievements in a chronological and formal manner. While the portfolio presents concrete examples of completed work, it shows the professional's technical skills, style and ability to execute.