At Posicionamiento Web Salamanca we have selected some of the tools for managing social networks that you should know. If you manage personal or business accounts, you need to have the best resources to monitor and measure the statistics of each profile. Each of them provides you with very interesting information to perfect your social media strategy.
Learn the best tools to manage social networks
Social media is part of the communication and marketing strategy of any brand with an online presence. But the work within social media goes beyond having a profile and publishing content.
This is a broader task that includes defining a social media strategy, determining the most effective posts, managing content, analyzing metrics, and more. This task is assigned to the company's social media manager and community manager . And this team must find the tools that allow them to manage social media effectively.
There are many tools, and you'll find free options with limited features cayman islands telegram data and paid ones. Finding the ones that best fit your needs is a matter of trying them out and selecting the ones you need. Before choosing, you should be clear about the strategy you want to follow, so you'll know what data you want to work with to achieve it.
You can do this even on a limited budget by combining several free social media management tools. There are all kinds of them: for analytics, content management, profile management, for tracking brands or topics, and even for finding the most influential users in a sector.
In this article we mention the ones we find most interesting and what you can do with them.
1. Google Analytics
Using Google Analytics for social media marketing and analysis is essential for any community manager. Google has thought of everything and, in addition to offering you a tool to monitor your website, you can also measure what is happening on your social networks.
Creating an account on Google Analytics is free. The tool generates eight types of reports on social media statistics . With them you can find out:
Conversion value of each of the social profiles.
Which social networks have the highest quality traffic?
The social networks that provide the most traffic to your website pages.
User interaction with your site's pages on social media: which ones they share the most and what comments they make about them.
The number and value of conversions achieved using social media as a reference.
The sites that link to your content.
The networks where your content is shared the most, based on interaction with the social buttons on your website.
The paths that users of social platforms follow within the web once they enter the site.
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2. Hootsuite
Another essential tool for managing social profiles is Hootsuite. The free version allows you to manage three social media profiles. Despite this limitation, its features are very complete.
You can use it to schedule posts on your profiles very easily, which will save you a lot of time. You can add lists to keep track of the topics that interest you, track mentions, measure and analyze data from different social channels, etc.
3. TweetDeck
It is one of the most popular tools for managing Twitter. It allows you to manage and monitor multiple Twitter accounts. With it, you can customize your timeline in various ways, which will be displayed on your screen in the form of columns.
You can track your tweets, your own and third-party lists, create advanced and customized searches, among other functions.
4. Buffer
Another popular social media management tool for businesses is Buffer . It allows you to schedule, publish, and analyze social media behavior.