Here's what you're about to read:

[bellal khan]

In this sense, social media does an excellent job of communicating brand values, but also of generating awareness , useful for your TOFU (Top of the Funnel) activities.

Google Ads vs Facebook Ads? This is how you should choose 1
Conscious Search vs Latent Search
Of course, every company wants to sell its own product, but it is also necessary to intercept the user's need .

Even better is to intercept the birth of the user's need.

How does this need arise and how can we intercept it?

It is necessary to distinguish between conscious demand and latent demand.

Conscious demand arises when the potential customer already knows what he needs. Conscious demand is therefore generated by advertising itself .

Advertising allows you to insert the product in the right channels to be found by those who are looking for it. Latent demand
is placed, instead, in the phase of the purchasing process, but before the birth of the need , a need that perhaps is not yet known to the person himself, who does not know exactly what he is looking for and who in brazil telegram users mobile phone number list some cases does not even know that he needs something.

This is also where the difference between conscious research (conscious demand) and latent research (latent demand) arises .

A user who makes an informed request does a simple search on Google, using keywords: web marketing works to ensure that the potential customer finds your specific offer.

This happens either through SEO positioning , a set of strategic contents that are based on the most frequent searches of users.

Or, through advertising campaigns with Google Ads, they allow you to cross-reference the conscious demand of those who are carrying out a specific search for a product or service on Google.

Latent demand can be intercepted both by organically positioned content through SEO to cover topics related to the user's unexpressed needs, but also by the use of social media advertising , especially Facebook and Instagram . In this way, a target is identified that may have a latent desire or that may be interested in a certain product or service.

We realize that for the uninitiated, it can be difficult to understand what the right strategy is for your business.
Sometimes, all you need is the right advice. That's why we created a marketing consulting service to help you find the path to success.