When setting up lead capture you need to

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Understand which marketing initiatives drive the best conversion rates While tracking inbound leads is important, a lead doesn’t guarantee revenue. You could generate 100 qualified leads in month 1, and 50 in month 2. 1. January - 100 leads 2. February - 50 leads From this view, you would believe that month 1 was more successful. But what if you converted just 10 of the leads from month 1, and 15 of the leads from month 2.


And even more importantly, what if you had overs bahrain mobile phone numbers database ight of revenue? With this data, it’s clear that month 2 was actually more successful. 1. January - 100 leads - 10 sales - $3,000 revenue 2. February - 50 leads - 15 sales - $7,500 revenue By understanding your lead quality, you can get a greater idea of what works for your company. How to collect leads and what information to collect Adding lead capture points like form submissions, phone calls etc.


is essential to ensuring all the hard work you’re doing in marketing results in real outcomes for your business. Consider your sector and niche and how competitors capture their leads Speak to your current customers and ask them how they prefer to convert Look at what data you need from leads and consider which method aligns best If a user only needs to share basic contact information, then a form submission would perhaps be the most efficient way to capture leads.