Dictionary Digital Marketing SEM and SEO

[hmonower921]

Keyword a word or phrase consisting of one or more words used to search for information in a search engine. Entered in the search engine query window. Keywords, phrases are characterized by many parameters describing their value from the marketer's point of view. They are used as elements of targeting needs and to acquire users/customers from an Internet search engine.
Internet search engine is a site used to search for information, websites, images, video news . As a result of entering a query in the form of a keyword, we receive a list of links to sites with descriptions. Search results are divided into two parts, organic free results and paid results, i.e. sponsored links.
A search engine algorithm is a computer program that has four basic functions. These are gathering information about web pages, indexing and storing data in an index, ranking pages based on quality and relevance to user queries, and displaying information to search engine users.
RankBrain Artificial intelligence that Google introduced to the algorithm in October 2015. For more information, see the article about RankBrain
Bert improved another algorithm specializing in analyzing user intent. It was created in 2019 and aims to help RankBrain better match answers to queries. The algorithm better analyzes very specific queries.
Ahrefs SEO toolfor analyzing linking profile, visibility of pages in organic and paid Google results. It has keyword suggestions functions. More details in the article about Ahrefs
Search engine optimization is a process aimed at ghana whatsapp lead improving the technical parameters of a website. It must be in accordance with the recommendations and best practices recommended by search engines and SEO specialists . The most important groups of parameters are parameters that affect the speed of the website, the speed of indexing the website, the control of the availability of the website for search engine robots. As well as the way the website is presented in the search engine results.
Visibility in the search engine is one of the main parameters determining the effectiveness of SEO activities. Visibility is measured by the number of keywords for which our website is visible in the search engine results. The most common measure is TOP3. It means the presence of our website in positions 1, 2 or 3 in the SERP results. TOP10 means presence in results from 10 to 1 and TOP50 means presence in the first 50 positions.
SERP (Search Engine Result Page) is a results page displayed by Internet search engines. On the results page we get a list of links, ready answers to the query entered in the search engine window. Depending on the search engine, we have several types of information displayed by the search engine. These are links to pages, graphics, videos, maps, news, ready answers and several others.
Generic words : These are keywords that are general short. They potentially generate a large number of hits. Good examples are words like “ SEO ”, “loans” or “tires”. These phrases generate more than 500-1000 queries per month.
“Long Tail” non-generic words characterized by a small number of monthly queries of the order of 10 to 500. Examples “ positioning words with low potential”, “toyota used cars Toruń”, “garmin fenix watches”.
We also divide “brand” words according to whether they are words related to company names or products. All words and combinations of words related to our or competing company names or products belong to this group. Examples include “Performance Media”, “K2” agency names or “Lenor”, ​​“Nutella” product names.
“Non-brand” words are words that are not related to brand words. Examples include “artificial intelligence”, “positioning” or “nutrition”.
Content (i.e. the content of...) , i.e. any text , image, video, sound, application or other material published on the Internet for a specific group of recipients.
UGC is User Generated Content, marking content and especially links that appear, for example, in comments.
SEO (Search Engine Optimization) : The process of optimizing a website to increase its visibility in search results for specific queries.
SEM (Search Engine Marketing) : A form of internet marketing that involves promoting websites by increasing their visibility in search engine results, primarily through paid advertising.
Backlink : A link from another website leading to your site, which is an important ranking factor in SEO.
PPC (Pay-Per-Click) : An Internet advertising model in which the advertiser pays for each click on their ad.
CTR (Click-Through Rate) : The percentage of users who clicked on a link relative to the number of times that link was viewed.
Meta Tags : HTML code on a web page that provides search engines and users with information about the page's content.
Landing Page : A website created specifically for marketing purposes that a user lands on after clicking on an ad or link.
SERP (Search Engine Results Page) : A search results page displayed by a search engine in response to a user's query.
Organic Traffic : Visits to a website that come from search engines rather than paid advertising.