From A Purely Professional Approach That Is Why This Article . Deals With Customer Experience Management Cem Or Cxm And The Advantages Of Its Implementation In . The Organizational Structure Of A Call Center Or Contact Center What Is Customer Experience Management . Cem Or Cxmcustomer Experience Management Customer Experience Management Can Be Translated Into Spanish As Customer . Experience Management It Covers All The Processes That A Company Carries Out To Track Each . Of Its Interactions With Its Customers Throughout Their Life Cycle Which Is Why It Also .
Involves Supervision And Organization Tasks architect data Sometimes It Can Be Confused With The Approach And Strategy . Of Customer Relationship Management Crm The Software Platforms For Managing Customer Relationships However There Are . Differences Between The Two Concepts While Cem Seeks To Manage Customer Experience To Increase Customer . Loyalty To The Brand Crm Centralizes All Interactions Between Customers And The Company In A . Database As Well As Being Responsible For Managing Relationships From The Sales And Marketing Commercial . Areas Therefore The Main Focus Of Cem Is The Marketing Department To Help It Analyze .
The Behavior And Past Interactions Of Customers And Crm Works In A Broader Area As . It Enables The Automation Of Processes From Different Departments To Improve The Quality Of Service . Offered By The Company In The Case Of Cem It Obtains Its Data Through The . Opinions Given By Users Through Channels Such As Social Networks Social And For Its Part . Crm Takes Advantage Of Its Programming To Gather Available Customer Information Analyze It And Take . Advantage Of It To Attract New Customers Finally Cem Strives To Attract The Attention Of .