What is a pixel and why is it important?

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If you’re just starting out in digital marketing, you may have heard a lot about “conversion pixels.” If the term still seems a little nebulous, don’t worry! We’re here to simplify and explain in a clear and didactic way what a conversion pixel is, why it’s so important for the success of your campaigns as a producer or affiliate, and how you can start using it in your marketing strategy.

Explore topics
What is a conversion pixel?
The importance of conversion pixels for digital marketing
How a conversion pixel works
How pixels track user actions
The difference between conversion pixel and tracking pixel
Main platforms that use conversion pixels
Facebook (Meta Ads)
Google Ads
TikTok Ads
How to set up the conversion pixel on Facebook (Meta Ads)
Step by step to create and install the pixel
Setting up conversion events on Facebook
How to set up the conversion pixel in Google Ads
Creating and installing the Google Ads Conversion Tag
Setting up conversion events in Google Ads
How to set up the conversion pixel in TikTok Ads
Creating and installing TikTok Pixel
Setting up conversion events in TikTok Ads
How to integrate conversion pixels into Kirvano
Step by step guide to adding pixels to your Kirvano dashboard
Best practices for optimizing conversions
It's your turn!
What is a conversion pixel?
Let’s start from the beginning: what exactly is a conversion pixel? Imagine a small piece of code, almost like an invisible detective, that sits there on your website or sales page, observing and recording the actions of visitors. This “detective” is the conversion pixel.

It’s a small piece of JavaScript code that you insert into your website pages. When someone visits your page and takes a meaningful action, like making a purchase, filling out a form, or clicking a specific button, the pixel records that action. This helps you understand how many conversions (desired actions) your marketing campaigns are driving.

The importance of conversion pixels for digital marketing
Now that you know what a conversion pixel is, let’s talk about why it’s so important. In short, without a conversion pixel, you’d be navigating the digital marketing landscape blindly.

Conversion pixels let you know exactly what’s working in your campaigns and what’s not. Imagine you’re running online ads to sell a digital product on Kirvano. With the conversion pixel set up correctly, you’ll be able to see which ads are actually generating sales and which aren’t. This means you can optimize your campaigns, invest more in what’s working, and tweak what needs improvement.

Additionally, conversion pixels help you create more precise audiences for your campaigns. For example, you can create ads that specifically target people who have visited your sales page but haven’t made a purchase, increasing your chances of converting those visitors into customers.

Using conversion pixels is one of the best ways to succeed in sales, so we’re dedicated to talking about them in this article. They provide you with the data and insights you need to make decisions and continually improve the results of your campaigns.

How a conversion pixel works
Knowing how a conversion pixel works is essential to making the most of this powerful tool. We will simplify this and explain it in a clear and didactic way so that you, who are just starting out, can understand every detail.

How pixels track user actions
Have you noticed that we like analogies to contextualize, right? It's the simplest way to make something as abstract as digital techniques tangible, so that everything becomes as clear as possible!

As we illustrated above, continue to imagine that the conversion pixel is like a detective that keeps an eye on the visits and actions that users take on your website. Here’s how it works:

Website Visit (PageView): When a user lands on your page after clicking on an ad, the pixel loads list of egypt cell phone numbers along with the page. At that point, it collects information about that visit.
Tracking actions: As a user navigates your site, the pixel tracks specific actions that you have defined as important. These actions could be, for example, clicking on buttons, adding products to the shopping cart, or completing a purchase.
Conversion recording: If a user performs an action that you have set up as a conversion (such as a purchase or a bill generated), the pixel records that action and sends that information to the ad platform. This allows you to know which ads and campaigns are generating results.
The difference between conversion pixel and tracking pixel
Now that you know how the conversion pixel tracks user actions, it's important to understand the difference between it and the tracking pixel.

Conversion pixel: This type of pixel is used to track specific actions that are considered valuable to your business, such as sales, email list signups, or e-book downloads. The primary purpose of the conversion pixel is to measure how many of these actions occur in response to your marketing campaigns, helping you calculate your return on investment (ROI) and optimize your strategies.
Tracking Pixel: While similar, the tracking pixel, like the one in Google Analytics, has a slightly different function. It is mostly used to track general user behavior on a website, such as which pages were visited, how long users spent on the site, and what actions they took during their visit. While the tracking pixel doesn’t focus solely on conversions, it does provide valuable data about user behavior that can be used to refine your campaigns and improve the customer experience.
In short, the conversion pixel is like a specific sensor that measures the success of important actions for your business, while the tracking pixel is like an observer that follows everything that users do on your website. Both are essential to extract the best results, but each has a specific role.

See also: 5 strategies to increase your sales on Kirvano

Main platforms that use conversion pixels
When we talk about conversion pixels, it is important to know the main platforms that use this technology to help you achieve the best results in your campaigns. We will explore three of the most popular ones: Facebook (Meta Ads), Google Ads, and TikTok Ads. We will explain each of them in a simple and clear way, so that you can understand how they work and how they can be applied to your actions.

Facebook (Meta Ads)
Facebook Ads, now called Meta Ads, is one of the most well-known platforms when it comes to paid traffic. Facebook Pixel is the tool that allows you to track and measure conversions on your ads.

What is Facebook Pixel? Facebook Pixel is a small piece of code that you place on your website. It tracks the actions people take after interacting with your Facebook or Instagram ads, such as visiting your website, adding products to their shopping cart, or completing a purchase.
Why use Facebook Pixel? With Facebook Pixel, you can measure the performance of your ads, better understand the behavior of your website visitors, and even create custom audiences for remarketing (showing ads to people who have previously visited your website).
How to set it up? Setting up Facebook Pixel is simple. Just generate the code in Facebook Ads Manager and insert it into the pages of your website that you want to track. There are also plugins to make this integration easier if you use platforms like WordPress.
Google Ads
Google Ads is another powerful platform that uses conversion pixels to optimize your campaigns. In Google’s case, the pixel is known as a Google Tag.

What is Google Tag? Google Tag works similarly to Facebook Pixel, allowing you to track conversions that happen after people interact with your ads on Google, whether on the Search Network, Display Network, YouTube, or other Google services.
Why use Google Tag? With Google Tag, you can understand which keywords, ads, and campaigns are driving the most conversions. This helps you direct your budget to what’s really working and increase your return on investment (ROI).
How to set it up? Just like with Facebook, setting up Google Tag involves generating the code in Google Ads and inserting it on your website. Google offers Google Tag Manager, a free tool that makes it easy to manage multiple conversion tags in one place.