" Social Media. How Did David Defeat Goliath? In A Small Shopping Area In Virginia Beach, Brian's Family Opened A Frozen Yogurt Store. While Working There As A Teenager, Brian Learned Life Lessons. Brian's Father Is A Strong Believer In Community - Both The Concept And The Close-knit Community They Were A Part Of. It Could Be Argued That Their Frozen Yogurt Shop Was The Center Of The Community. “we Held A Baseball Draft For Our Local Community.
My Mother Was The President Of Ota, And Ota Meetings Were Held afghanistan whatsapp number database In Our Store. It Became The Central Idea Of everything We Did In The Community,” Says Brian. Deeply Connected To His Family Business, Brian Earned The Nickname "Yogurt Boy" Day Trouble Came. Dairy Queen Has Come To Town. To Make Matters Worse, A National Chain Opened A Store Next Door To Fanzo's. Brian Thought The Family Business Was Ruined.
How Could Fanzo's Frozen Yogurt Shop, Aka David, Stand Any Chance Against Dairy Queen, Aka Goliath? They Banked On The Relationships And Trust They Had Built Over The Years—a Strong Sense Of Community Ingrained In Their Store. Brian's Father Didn't Worry For A Second. “my Dad Knew We Weren’t Competing With Dairy Queen. If We Compete With The Dairy Queen Logo, We Will Lose. We Competed Because We Knew The People In Our Community. It’s Our Connection With People,” Brian Says.
And Embraced It. But One
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