Learn about the challenges and future trends in marketing, communication and advertising. What awaits us in the coming years? Five marketing agencies tell us what is to come and how we should prepare ourselves at the 2nd Agency Meeting . An annual event that we organize and which is attended by more than 300 professionals in the sector.
Main challenges for Marketing
Presenter Alicia Senovilla was in charge of raising this topic at the 2nd Meeting of Agencies, held in collaboration with the Círculo de Bellas Artes in Madrid. What challenges and trends must Marketing face algeria telegram phone numbers the future? Those in charge of answering this interesting question were the directors and CEOs of Socialmood , Sr Burns , Social Noise , Trending Topic Comunicación and Territorio Creativo .
Challenges and future trends 2nd Meeting of Agencies
Professionals who participated in the debate
This debate included the enriching contribution of five professionals who work every day with clients and major brands. They are in direct contact with reality and their vision of the future helps us prepare for what is to come. We have made a literal transcription of their comments in order not to distort their words.
Lucas GarciaLucas Garcia CEO Socialmood, Socialmood
«Communication will be human to human. What we have to talk about is the needs of our audience»
Paloma BasPaloma Bas Executive Director Mr BurnsMr Burns
«Brands will be increasingly linked to culture, leisure, social responsibility and what really concerns people»
Miguel PereiraMiguel Pereira CEO Socialnoise, Social Noise
“Understanding technology and what can be done with it is one of the most important challenges”
Paula FrailePaula Fraile Trending Topic Communication, Trending Topic Communication
«Content has been the past, it is the present and it will be the future. It will continue to reign. It is always a trend»
Gonzalo MartinGonzalo Martin Creative Territory, Creative Territory
«The real challenge is relevance: in a world where nobody knows who you are, how do you manage to be interesting?»
12 future challenges and trends in marketing
✏ Take note of what's coming. If we travel forward 5 or 10 years, the marketing landscape will look a lot like this…
Content is king1. Content still reigns supreme
More and more, consumers demand that the content be correct, that is, hard information is not enough. There are many consumers, there are many e-commerce businesses, and what people require is that the information be very concise. To do this, Community Managers need to be trained more, they have to know how to write and the content has to be very precise . That is basic. Content has been the past, it is the present and it will be the future. It will continue to reign. It is always a trend. Paula Fraile.
Relevance will be the queen2. Relevance is the “queen”
The topic of relevance generated a lot of conversation. All participants agreed on its importance, although some stressed how difficult it is to achieve it. Here is the full thread of the conversation and everything that came out of it.