33 Infallible Neuromarketing Hacks Applied to CONVERSION and SEO
Posted: Thu Dec 26, 2024 5:36 am
Getting our users to take action on our website can be a difficult task. However, there are certain neuromarketing strategies that can help us better understand how our customers think and interact with certain content. But how can we use these strategies on a practical level to increase conversions?
On April 14th we celebrated the 2nd edition of the PRO Marketing DAY event , organized by Aula CM, where we enjoyed the presence of more than 20 experts from the sector who addressed the most current topics in terms of Digital Marketing.
Among them, we had the presence of Ernesto G. Bustamante , a specialist in WordPress, SEO and Content Marketing who showed 33 neuromarketing hacks applied to Conversion and SEO accompanied by real examples.
Here is the full conference:
neuromarketing tips33 Neuromarketing Hacks Applied to Conversion, CRO and SEO
In an attempt to better connect with the irrational minds of buyers, many of these techniques algeria telegram data been used in traditional advertising and now also in the online world.
The way we search on Google, how we choose the best answer from the search engine, also has a lot to do with this irrationality. Therefore, web positioning has a lot to take advantage of the attitudes of users.
But where we can definitely play better with these psychological elements is in our CRO strategy . As in the physical world, consumers repeat their biased attitudes in the process of purchasing and interacting on websites. We act with the same irrationality both in the aisle of a supermarket and on a website where we go to buy.
Understanding how these cognitive biases work and how we react to certain stimuli will help you increase your conversions .
1. Anchoring
This effect refers to the tendency to be overly influenced by first impressions and to condition our vision of the future based on that impression. In other words, our mind gives excessive importance to the first fragment of information we receive and then we evaluate it based on that first information.
Use striking titles, images, videos.
Impact the user on your landing pages with powerful interactions or messages. ( You are in good hands/Multiply your brand by 10)
You can allude to questions that already exist in the user's mind. (Do you want more leads, do you want more users...)
Neuromarketing applied to Conversion
Use prescribers from your sector.
Show popularity, support for your brand.
Give visibility to the prestigious awards that endorse your brand.
Neuromarketing applied to Conversion, SEO and CRO
3. Availability Cascade
The more an idea is reaffirmed and the more events occur that reinforce it, the more effectively it penetrates the user's mind.
Keep these tips in mind:
Improve your content, copy, design and boost visibility.
Create highly viral campaigns that keep you on people's lips for a long time
A good example is Oreo's Daily Twist campaign , which achieved a lot of engagement.
4. Backfire Effect
Sometimes a user receives rational information that denies his beliefs and yet reaffirms them even more. Many times, these messages from outside, far from persuading us, reaffirm our initial ideas . This often happens with political opinions.
One way to take advantage of this bias is to detect the prejudice that the user has and work from there.
It is not difficult to find landing pages that play with this resource. The main idea is to prove the user right, reinforce this prejudice to capture their attention and from there, try to convince them otherwise and, thus, improve conversion.
On April 14th we celebrated the 2nd edition of the PRO Marketing DAY event , organized by Aula CM, where we enjoyed the presence of more than 20 experts from the sector who addressed the most current topics in terms of Digital Marketing.
Among them, we had the presence of Ernesto G. Bustamante , a specialist in WordPress, SEO and Content Marketing who showed 33 neuromarketing hacks applied to Conversion and SEO accompanied by real examples.
Here is the full conference:
neuromarketing tips33 Neuromarketing Hacks Applied to Conversion, CRO and SEO
In an attempt to better connect with the irrational minds of buyers, many of these techniques algeria telegram data been used in traditional advertising and now also in the online world.
The way we search on Google, how we choose the best answer from the search engine, also has a lot to do with this irrationality. Therefore, web positioning has a lot to take advantage of the attitudes of users.
But where we can definitely play better with these psychological elements is in our CRO strategy . As in the physical world, consumers repeat their biased attitudes in the process of purchasing and interacting on websites. We act with the same irrationality both in the aisle of a supermarket and on a website where we go to buy.
Understanding how these cognitive biases work and how we react to certain stimuli will help you increase your conversions .
1. Anchoring
This effect refers to the tendency to be overly influenced by first impressions and to condition our vision of the future based on that impression. In other words, our mind gives excessive importance to the first fragment of information we receive and then we evaluate it based on that first information.
Use striking titles, images, videos.
Impact the user on your landing pages with powerful interactions or messages. ( You are in good hands/Multiply your brand by 10)
You can allude to questions that already exist in the user's mind. (Do you want more leads, do you want more users...)
Neuromarketing applied to Conversion
Use prescribers from your sector.
Show popularity, support for your brand.
Give visibility to the prestigious awards that endorse your brand.
Neuromarketing applied to Conversion, SEO and CRO
3. Availability Cascade
The more an idea is reaffirmed and the more events occur that reinforce it, the more effectively it penetrates the user's mind.
Keep these tips in mind:
Improve your content, copy, design and boost visibility.
Create highly viral campaigns that keep you on people's lips for a long time
A good example is Oreo's Daily Twist campaign , which achieved a lot of engagement.
4. Backfire Effect
Sometimes a user receives rational information that denies his beliefs and yet reaffirms them even more. Many times, these messages from outside, far from persuading us, reaffirm our initial ideas . This often happens with political opinions.
One way to take advantage of this bias is to detect the prejudice that the user has and work from there.
It is not difficult to find landing pages that play with this resource. The main idea is to prove the user right, reinforce this prejudice to capture their attention and from there, try to convince them otherwise and, thus, improve conversion.