Money was another of the important points of the presentation, and one of those that most attracted the attention of the audience. During his presentation, Natzir pointed out the importance of financial rewards in the behavior of our users.
[Tweet «Money destroys motivation in a social environment because it makes us selfish in decision making»]
As the sentence concludes, for certain actions it is not good to offer money in order to get the user to do something in return. Mainly because the user's behavior will be biased.
EXAMPLE
To explain this, Natzir referred to a study in which users were offered money or other types of incentives for completing surveys. In this experiment, it was observed that the most popular alternatives were those in which the reward offered was not financial.
Persuasion Technique 4: Paradox of Choice
Human beings are contradictory, and this is reflected in the albania telegram data of the paradox of choice. This process can be summarized as follows: we like to have several alternatives to choose from, but we hate having to choose.
Why? Because making a decision implies that we can make mistakes, something we don't like.
Persuasion Techniques - Natzir Turrado
So what should we do? We need to help our users decide. But how can we make it easier for them to make that decision? By implementing certain improvements to the website, such as formats that allow the user to view the product in a different way (360º videos, fitting rooms, etc.)
EXAMPLE
An experiment with jam jars found that the more products users had to choose from, the more complicated the decision became. However, with an adequate number of alternatives, customers made quicker choices and were more satisfied with the product.
Natzir pointed out that it is not necessary to give our users a very wide range of options. He also pointed out that including filters in our online businesses can be very useful, since they serve as a guide so that customers can more easily navigate towards the product they are interested in.
Persuasion technique 5: Decoy effect
A very interesting trick to suggest our users to choose the product we want is to use the decoy effect. This process makes our customers establish a comparison , which can help them decide on a product.
[Tweet «The brain needs to compare in order to be able to choose something @natzir9»]
But how can we apply this bias? One option is to use a lower-priced product with slightly inferior features to the new product. If we also complement this with an odd number of products to choose from, the mean-bias will be activated, leading us to choose the product that is located in the centre.