We visited La Casa Encendida and learned from Chiara Cabrera 4 examples of participation and loyalty to position our brand on Social Networks . With hard work and being clear that on the Internet, valuable content is king, they have managed to grow their community and many loyal followers, with whom they generate daily feedback. This has been, to a large extent, the basis of the success of their online presence.
If there is one thing that characterizes our Community Manager course , it is the practical training and direct contact with companies. On this occasion, we made a visit with the students to La Casa Encendida , where its Community Manager, Chiara Cabrera , gave us a talk and we participated in a debate with her. Thanks to all the key points she told us, we were able to learn first-hand what the day-to-day life of a Community Manager is like .
Chiara Cabrera is also a director at interQué Networks SL and she was able to briefly tell us about the experience of two of our students who have done internships at her company. For more than two hours we, Aula CM and the users of Twitter and Instagram with the hashtag #aulacmCE , had the privilege of absorbing like sponges all of Chiara 's advice and keys to successfully managing the social networks of a brand or company like she does
54 Social Media Strategy
In these almost 4 years of online presence, Chiara recognizes that it has afghanistan telegram data very difficult for La Casa Encendida to position its brand on Social Networks . However, thanks to perseverance and conviction in doing things well, they have managed to have such good figures, which translate into loyal followers with whom they generate feedback on a daily basis.
photo figures house on fireIn this way, they generate valuable content and conversation on Twitter every day ; on Facebook every week ; on their YouTube channel they dynamize different multimedia materials and through their program on RTVE 2. On Flickr they publish photo galleries of all the events they carry out, whether concerts, exhibitions or any other activity they host. In this way they make the content of La Casa Encendida accessible to all users and followers of the different artists .
They also have a presence on Vimeo , where they upload the most dense content in video format, such as a lecture by a writer. They are also on Google + , even though, as Chiara points out , it is still a “pseudo social network”, as it has fewer users than other social networks. However, their participation in it is important to be well positioned on the Internet.
The blog is a key piece of this whole machinery , and is without a doubt the central tool for the 2.0 business communication that they have created.
“Incorporating the 2.0 channels that we have in the different departments is part of the comprehensive work of La Casa Encendida and provides added value to the user.”32
As a Community Manager , she is very clear that if there is one thing that is important in the image of a brand on the Internet, beyond social media strategies, it is the quality and value of the content that we generate. Despite the relevance that being online has today, Chiara stressed the importance of connecting and working on the offline and online aspects. Both must always go hand in hand if we want to be successful, because both are part of a single reality. In this way, she revealed to us that La Casa Encendida was a pioneer in publishing its profiles on the social networks in which it has a presence, both on its façade and on posters and brochures.