How to better monetize marketing campaigns
Posted: Thu Dec 26, 2024 4:35 am
One notification here, another there, and the consumer's attention is distracted and you lose a sales opportunity. Standing out has never been as important as it is today, which is why investing in media is essential. But how can you make this investment profitable and generate good results? In this article, we will explain how to make your marketing campaigns profitable. Continue reading to learn more about the subject.
Consumers are increasingly influenced by their georgia phone number data friends and acquaintances and by the media they use, without blinking an eye. If before the power of advertising was on television and in newspapers, today this position is increasingly being taken over by the Internet.
According to a study carried out by the MARCO agency, 73% of Brazilians say they have purchased something based on the opinion of digital influencers, for example.
Today, it is possible to advertise in several online formats, but among the main ones, social networks still stand out. Especially between 2020 and 2021, when the pandemic prohibited people from leaving their homes and strengthened digital relationships and purchases.
Therefore, knowing where to invest and how to make the most of marketing campaigns has become even more important. This is because only in this way has it been possible to get into the minds of consumers and influence them to buy, even from home.
But after all, why is it important to invest in media?
As we have shown above, consumers are receiving more and more stimuli and information. Therefore, investing in media is important to ensure a prominent place in the user's options. This way, the probability of increasing your reach and number of sales is much greater.
This happens because when consumers have a good experience with a brand, they tend to return in the future to make other purchases or even recommend it to friends and family. Thus, although investment in media is restricted to the media, such as television, newspapers and the internet, its ramifications are very broad.
Considering all these points, we reinforce below the main features of creating media marketing campaigns, regardless of the medium chosen for them.
Investing in media is important to:
1- Generate brand awareness.
2- Boost sales.
3- Promote the positioning of the brand or company.
How to make a media plan?
Considering all these points, it is clear that the next step is to develop a media plan. The media plan will serve as a guide and direction for the values, audiences, best media, formats and periods to invest in media considering your business.
Consumers are increasingly influenced by their georgia phone number data friends and acquaintances and by the media they use, without blinking an eye. If before the power of advertising was on television and in newspapers, today this position is increasingly being taken over by the Internet.
According to a study carried out by the MARCO agency, 73% of Brazilians say they have purchased something based on the opinion of digital influencers, for example.
Today, it is possible to advertise in several online formats, but among the main ones, social networks still stand out. Especially between 2020 and 2021, when the pandemic prohibited people from leaving their homes and strengthened digital relationships and purchases.
Therefore, knowing where to invest and how to make the most of marketing campaigns has become even more important. This is because only in this way has it been possible to get into the minds of consumers and influence them to buy, even from home.
But after all, why is it important to invest in media?
As we have shown above, consumers are receiving more and more stimuli and information. Therefore, investing in media is important to ensure a prominent place in the user's options. This way, the probability of increasing your reach and number of sales is much greater.
This happens because when consumers have a good experience with a brand, they tend to return in the future to make other purchases or even recommend it to friends and family. Thus, although investment in media is restricted to the media, such as television, newspapers and the internet, its ramifications are very broad.
Considering all these points, we reinforce below the main features of creating media marketing campaigns, regardless of the medium chosen for them.
Investing in media is important to:
1- Generate brand awareness.
2- Boost sales.
3- Promote the positioning of the brand or company.
How to make a media plan?
Considering all these points, it is clear that the next step is to develop a media plan. The media plan will serve as a guide and direction for the values, audiences, best media, formats and periods to invest in media considering your business.