3% Increase From The Previous Year

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For The Full Holiday Season, Online Revenue Reached 211.7 Billion, A 3.5% Increase From 2022. With So Much Revenue In Play And Holiday Email Campaigns Being Such An Effective Driver Of Customers, It’s Critical To Optimize Your Holiday Email Strategy For All Subscribers This Season. Sinch Conducted A Global Consumer Survey In September, Which Found That Holiday Shoppers Prefer Receiving Promotional Messages About Black Friday And Cyber Monday In Their Inboxes.

In Fact, Nearly 70% Of Respondents From The U.s., Uk, France, Germany, belgium email list And Spain Indicated Email Is Their Preferred Channel For Learning About Black Friday Holiday Deals. Chart Shows 68.9% Of Consumers Prefer Email For Black Friday Promotions Get More Findings From The Sinch Research When You Check Out Our Black Friday Infographic. Table Of Content 01 Holiday Email Marketing Advice For 2023 1.

Have A Holiday-themed Welcome Series 2. Segment Subscribers For The Holidays 3. Set Up A Preference Center 4. Use Subscriber Data Wisely 5. Re-engage Inactive Subscribers For The Holidays 6. Have A Cart Abandonment Strategy 7. Design And Develop Holiday Email Templates 8. Optimize Holiday Transactional Emails 9. Don’t Forget Holiday Email Personalization 10. Decorate Holiday Email Subject Lines 11.