What is Storytelling? Discover one of the best techniques for capturing web traffic

[Dimaeiya323]

Storytelling is, quite simply, telling a story. When applied to marketing, storytelling is no different in its main objective from any other promotional or advertising method: to promote a brand in order to sell more products or services. But... what does it consist of?

Storytelling methods are more complex and sophisticated than those of traditional advertising, since it involves connecting with the consumer , appealing to their feelings and emotions, using various narrative techniques and, often, through various channels (a blog, social networks, video platforms and even television in campaigns with more resources).

Writing persuasively without falling into monotony can be complicated if we don't know how to start and what the basics of storytelling are. Given this, what can we do to tell effective stories for our clients? Do you want to know how to use storytelling to increase sales? This is your post!


The rise of storytelling
Storytelling is not a new technique. In fact, the ability to tell stories comes from much older practices, in which writers, scriptwriters and editors used stories to tell their narratives. In addition to its older origins, storytelling has been a widely used technique in traditional marketing. Why? Because transmitting messages through stories has always been a very effective practice , related to the most emotional and empathetic communication. It is worth mentioning that storytelling works on two levels: on the rational level, the most logical part, and on the instinctive level, the part that encompasses people's emotions. That is why its use helps to create stronger and longer-lasting links between companies and consumers.

In today's digital world, where online communication with customers is paramou accounting directors email lists nt , the storytelling technique adapts perfectly to both the audience and the medium. Users are no longer just looking for information, they are looking for positive experiences and companies that connect with them on an emotional level. That is why it is important to keep in mind that stories can be told in many different ways, appealing to the most emotional aspect , adapted to the medium and, above all, to the audience that receives them. If we use this style of writing and leave aside flat texts that do not empathize with users, you will be able to generate a relationship of trust and loyalty with your audiences.

Do you like what you're reading? Subscribe to the blog!
Email *
your email
I have read and accept the Privacy and Cookies Policy .
Why is storytelling important?
Narrations, stories and tales have a brutal power to attract our attention. Who can resist listening, surreptitiously, to the conversation of two strangers on the subway when one tells the other an anecdote about his last trip, or the last discussion with his boss at the office? It is probably an anthropological question: stories fascinate us and have a power of attraction that is difficult to overcome by other techniques .

This power of stories has been used by many brands. The objective, as we have said, is clear: to connect emotionally with the public through a story . This is the ideal way for the public to understand a message. People identify with a life story similar to our own or that represents us.

Furthermore, we identify with stories that explain challenges and perseverance. Consider that there is a lot of information on the Internet these days and it is impossible for the public to remember everything they read, but do you think they will easily forget a story that has helped them experience feelings and live it as if it were happening to them?

As you can imagine, the potential of storytelling for brands is enormous and can be very useful in an inbound marketing strategy to attract more traffic to our website, since the narrative format allows sharing content with high emotional value that serves to connect, with great intensity, brands with their followers and potential customers. Let's see how!