Largest Contentful Paint (LCP): Measurement

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Largest Contentful Paint (LCP): Measurement of the perceived page load speed to users. Primarily when above the fold content has finished loading.
First Input Delay (FID): Measurement in seconds of the delay until a user can interact with the website.
Cumulative Layout Shift (CLS): Measurement in seconds until the page’s layout has stopped “shifting”. For example an image loading could cause layout shifts on your site. This is important since a user could want to click an element on your site before it’s done loading the a shift may cause them to click something else.
First Contentful Paint (FCP): Measurement of the time when anything is rendered on screen.
Interaction to Next Paint (INP): Interaction to Next Paint observes the latency of user interactions made with a page. For example if a user clicks an accordion and there is an unexpected delay when it opens.
Time to First Byte (TTFB): Measurement of the time until the browser Colombia Phone Number Library a response from the server.
You’ll see these terms used often in Google Search Console (Core Web Vitals report), PageSpeed Insights, and Chrome User Experience Report.

Why Does Page Speed Matter?
Page speed is important because it directly will affect how much traffic and how much money your blog can make.

Studies have shown that site speed directly affects conversion rate. The data from Portent shows that having a 1 second page load speed vs 5 seconds will nearly have a 50% drop in conversions. Not only will your site’s load time affect your Google ranking but it’ll also affect your conversion rate.

Google PageSpeed Insights Scoring Graph (and Loading Times)
From your position in Google search results to customer’s patience your site’s page load time affects every aspect of a user’s experience. Since users are primarily on mobile devices every kilobyte your site loads should be intentional.

The longer a user has to sit and wait for a page to load the higher your bounce rate will be as well. Your site’s speed doesn’t just affect Google’s SERPs but most search engines factor in page speed. This is why having a site that loads fast is essential in today’s web.

Luckily it isn’t too hard to make a fast site if you’re using modern tools and know what to do.

How to Test Your Website Speed
If you aren’t familiar with Google PageSpeed it’s a series of tests that Google runs on your site to determine how fast your site loads. When a user on Google clicks a search result they expect it to load fast. This is why Google created the Google PageSpeed Insights test.

Open Google PageSpeed Insights