Customer Reviews and Their Role in Sales

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Customer reviews are a very effective sales tool. After all, many consumers read the opinions of other buyers before making a purchase. However, there are many entrepreneurs who tend to underestimate it, which leads to an irreparable loss of profit. How can you properly encourage buyers to leave their reviews and use them to the maximum benefit of your business?

Why do customer reviews affect sales?
Customer reviews never go unnoticed, and this is something to remember. Their sufficient quantity and quality can:

Increase conversion rate. The number of website visitors who performed certain actions (made a purchase) will increase.
Create a positive reputation. Provided that you work conscientiously and respond appropriately to reviews about the company.
Add unique content. This in turn increases the central african republic email list popularity of the site and the number of its visitors.
As we have already said, many Internet users try to read customer reviews before buying anything. Moreover, comments often have a very big influence on the client and his final choice. So, in most cases, an abundance of negative reviews, as a rule, makes you refuse to buy, especially if they are not supported by responses from the company.

How to respond to customer reviews?
Reviews are not always flattering, positive and "convenient" for the seller. However, they all have value for the business, and behind each of them there is a client who can become a regular or go to competitors, luring other buyers along the way. Therefore, it is important to learn how to handle such information correctly.

How to respond to customer reviews?

First of all, you need to remember that you need to respond to every review, regardless of its content. This is not only contact with one client, but also a clear example for others. And it is also a great way to win over even someone who was previously hostile. In addition, practice shows that open communication minimizes the desire of visitors to leave negative comments. The main thing is to respond quickly, correctly and to the point. Do not delete them or react violently. The presence of negative reviews increases the level of trust in positive ones. In addition, this is an important source of information for improving the company's activities.

How to get customer reviews?
Customers are not always willing to leave reviews about products, because it takes their precious time. And we have already seen that any company really needs them. Therefore, there are several effective ways to help collect the necessary information and then use it with maximum benefit.

Request. The simplest method is to simply ask the customer to describe their impressions of the purchase in writing. No need to be shy. If we are talking about offline trade, the seller can choose the customers to whom he will ask to write reviews. In turn, online buyers can be sent a letter with a request via e-mail. It is important to do this in a timely manner (about a week after the purchase) and contact the customer personally.
Bonuses. You can think of a way to thank customers for leaving reviews. This will be a powerful incentive, especially if you think through the incentive system well. For example, offer an additional discount, a small gift, a trial sample.
Raffle. An effective method can also be one that gives customers a chance to win a prize for leaving a review. Excitement will be an additional incentive. It does not necessarily have to be a lottery, you can give the victory to the most useful comment or the one that gets the most likes.
How to get customer reviews?

In addition, do not forget that there should be nothing complicated in the design of reviews. The most simple, clear and convenient form on the company's website is what customers need. Social networks are also effective tools for collecting customer reviews and comments. Therefore, it is worth creating your own pages on popular Internet resources.