Content Management: Balancing Content and Form

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The process of creating and promoting websites requires a comprehensive approach, and content management plays a significant role in it. What does this concept mean and why is it impossible to imagine any successful Internet project without it? How can this area be made as effective as possible?

The process of creating and promoting websites

What is content management for?
Content management is a set of activities aimed at filling a website. The content itself can be text, graphic, audio and video. The more diverse the set of tools used, the better. Content management is in demand not only when creating Internet resources, but also in the process of expanding, updating or eliminating nuances that negatively affect its functioning. What tasks are performed with its help?

Structuring the site. The resource is divided armenia email lis into sections and subsections according to a clear hierarchy. If we are talking about a trading platform, products are distributed into categories and subcategories. This is important for convenient navigation and improving the perception of the site by search engines.
Information selection. Search, processing and editing of texts that correspond to the resource topic, search queries and user preferences.
Placement of images, audio and video files. This concerns their search, creation, editing.
Adding products. Filling the product card with all the necessary components: name, characteristics, short and full description, photo, video, price.
Interlinking. The placement of links from one page to another to increase the interest of site visitors, increase the time they spend on the resource, and also its search engine optimization.
Monitoring. The content manager monitors the quality and relevance of the content of the Internet resource, regulates the frequency of information updates, and analyzes the activities of competitors.
What is content management for?

Signs of quality content management
High-quality content in tandem with copywriting , SEO optimization and other website promotion tools can significantly increase the number of visitors, raise the conversion rate , and therefore increase profitability. What is the evidence of its high quality?

Usefulness. Any type of information that the portal contains should help visitors solve their problems.
Relevance. This applies to everything: texts, images, videos, prices, offers. Reliability is an absolute requirement.
Targeting. The content of the site is designed for specific users based on gender, age, profession and other characteristics.
Diversity. Using different types of content, mixing them.
Signs of quality content management

Logicality. Consistency in the presentation of information, clear structure, understandable menu.
Literacy. Each element of the site complies with spelling standards.
Uniqueness. Content copied from other sources can not only damage the company's reputation, but will also be considered plagiarism by search engines, which can negatively affect the indexing of the site.
Convenience. Everything for visitors: easy to find the necessary information, navigate through pages, select goods, services, offers.
Laconic. No clutter of terminology, wateriness, spam, or unnecessary images.
Relevance. The content of the site must correspond to its subject matter.
Clarity: Using clear and concrete examples helps users understand the information.
Attractiveness. Formatted texts, bulleted lists, graphics, tables, diagra