Internet Marketing: Features and Tools

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Users have gone online en masse. That's why the classic approach to promotion doesn't quite work here. Internet marketing is what they use. Yes, it's difficult. But the effect is noticeable, otherwise online sales wouldn't flourish.

By contacting Fractus, you can order online marketing services.

Internet Marketing: What is it all about?
Sometimes it is confused with digital marketing, but they are not the same. Digital marketing involves digital channels of communication or promotion, and they can be not only online, but also offline. For example, digital outdoor advertising.

Internet marketing is the process of promoting and antarctica email list 5644 contact leads selling products online. And it is part of digital marketing. What distinguishes it from classic marketing is the ability to see and track the user's path using web analytics.

The goals are clear: find and attract consumers, increase awareness, make sales and maximize revenue.

Internet Marketing: What is it all about?

Advantages
Precise impact on the target audience, unlike traditional or outdoor advertising. They select the channel that will allow advertising to be broadcast not to just anyone, but to interested users.
The ability to track the results of advertising impact on the client and see the most effective tools.
Optimization of processes by automating some of them. For example, mailings.
Internet Marketing Tools
Web resource . An alternative to offline stores or offices. A platform for familiarizing consumers with the range of goods and services, communicating with partners and clients, and making deals.
Content marketing . Product promotion is carried out using content, absolutely any: text, graphic, audio, video. It introduces the potential client to the product and encourages them to buy.
SMM promotion. It takes place in social networks. Here it is easy to find an interactive target audience based on personal data: age, gender, interests.
Banner (media) advertising. A graphic image that attracts attention to a product and stirs up interest. The link leads directly to the advertiser's website. It is placed on aggregator sites, websites, search engines - anywhere with good traffic.
SEO promotion . In other words, search. The consumer uses a search engine to search for the products he needs and purposefully comes to the resource offering them. All efforts are aimed at making sure that they catch the consumer's eye - this is the goal of promotion.
Contextual advertising. Ads shown to users depending on their interests, actions on the Internet, requests. Placed in mobile applications, search engines, on various sites. Designed for a client ready to buy.
Viral marketing . Content so captivating that you want to share it right away. It spreads at the speed of a virus (hence the name). It gets a huge number of views. Consumers are most loyal to it.
Email marketing. A way to establish a connection between the advertiser and the audience, act in a personalized manner, promptly inform about new products, set up automation.
Internet Marketing Tools

Internet Marketing by Fractus
Are you planning to sell products online or are you already selling them, but the effect is not noticeable? Order Internet marketing services from Fractus specialists. We will create a marketing strategy specifically for your business and select the promotion tools that will bring undoubted success.

Contact us!

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