8. Use Email to Market Your Blog and Get Repeat

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8. Use Email to Market Your Blog and Get Repeat Visitors
Email Marketing to Grow Your Blog Audience and Get Repeat Visitors
Email marketing has long been synonymous with growing a successful blog business. As a result, most blogs have at least a few ways to collect email subscribers (be it through the promise of a weekly advice column, notifications about new content, a free course, a lead magnet, or otherwise).

Why is email marketing so impactful for most bloggers? Because it helps gather a armenia phone number material of highly engaged people together in one single location. People intentionally opt-in to join your email list (and can unsubscribe at any time). What’s important though, is that they’re part of your email list by choice, which means they’re already interested in your work—and your emails can keep them interested in your blog, drive traffic back to new content, and (likely) serve as the first paying customers for any products or services you decide to launch.

Gathering email subscribers and keeping them engaged does take time and effort though, so let’s walk through some of the ways that you can use email as a core blog marketing strategy today.

Optimize Your Blog For Collecting Email Subscribers
Your blog is the perfect place to collect emails through email capture forms, like this one right here on my blog’s homepage:

Screenshot of ryrob Homepage (Email Collection Box Example)
There are many different WordPress plugins and blogging tools out there for collecting email subscribers, but I absolutely love ConvertKit’s HTML/CSS code snippet that integrates easily (often by pasting a single line of code) into just about all of the major WordPress themes on the market today.

How and where you collect emails on your blog is a matter of opinion, of course. At this point, I no longer use distracting pop-ups to grow my email list, but that’s a very viable way to capture email subscribers—it just comes at the cost of adding more code to your pages (which will load a little slower) and an arguably less pleasant user experience for readers. Other places you can place an email sign-up form include your:

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