Omnichannel strategy is an integrated approach that unifies all sales channels, such as physical stores, e-commerce, mobile apps and social networks. The goal is to offer a continuous and consistent shopping experience to customers, enabling more flexibility and convenience.
Have you heard about omnichannel e-commerce ? This strategy uses different channels and customer touchpoints, integrating them all to promote a unified shopping experience.
Let's think about it this way:
Your e-commerce is doing great, but you want to innovate the customer experience. To do this, you're thinking about investing in a collection point or even a physical store. This way, people can buy from your online store and pick up their order in person.
This is, in short, an omnichannel e-commerce experience .
But let's take a closer look at how this strategy can be a huge win for your e-commerce. Continue reading or, if you prefer, skip to the topics in the menu below:
What is omnichannel e-commerce?
Differences between omnichannel, cross channel, multichannel and unified commerce
3 benefits of offering an omnichannel customer experience
Which sales channels are part of omnichannel e-commerce?
7 strategies to make your e-commerce omnichannel
When is the ideal time to invest in omnichannel practices?
Challenges and points of attention of the omnichannel strategy for e-commerce
Examples of Brazilian omnichannel companies
Yampi helps you have an omnichannel e-commerce
What is omnichannel e-commerce?
Omnichannel e-commerce is a marketing strategy that aims to integrate different means and contact channels so that the customer has the best possible shopping experience.
For example, a customer can search for products on the store's website, make the purchase online, and choose the option to pick up in-store .
There are also other situations: the customer can access the website, put products in the cart and complete the purchase on a social network.
Being omnichannel is one of the trends in e-commerce
It may not be news that e-commerce consumption has increased exponentially in the years of the Covid-19 pandemic.
But what may come as a big surprise is that the hybrid shopping experience has become the primary method for 27% of consumers, particularly Generation Z, according to research from IBM .
In this way, an e-commerce strategy with multiple channels and guatemala phone number data an integrated experience can boost your online sales .
Another survey by Forbes shows that 8 out of 10 shoppers prefer an omnichannel shopping experience, prioritizing purchases from stores that have an integrated experience across different channels.
In other words: investing in an omnichannel strategy for your online store can be a good opportunity to reach new audiences and improve customer relationships .
In fact, an article from Think With Google reveals that a person uses up to 3 different devices in a day to complete a task. This means that omnichannel e-commerce allows the customer to choose the channel that best suits their needs.
Differences between omnichannel, cross channel, multichannel and unified commerce
In addition to omnichannel e-commerce, there are other sales methods that, although similar, are different: cross channel, multichannel and unified commerce .
Crosschannel
While omnichannel aims to promote an integrated and unified shopping experience, cross-channel aims to use different channels to reach the largest number of people. In this strategy, there is no concern with unification between channels.
For example: a person who makes a purchase through a cross-channel e-commerce site can pick up the product at a physical store. However, if they need to return it, they must do so at a specific location.
Retailers who want to use this strategy must have clear and accessible information in their online store.
Read also: How to do logistics for e-commerce?
Multichannel
Okay, so omnichannel integrates multiple channels. Cross channel uses multiple touchpoints to reach more people. What about multichannel ?
Multichannel e-commerce uses multiple channels, but offers a unique experience on each of them.