Social media continues to grow and adjust its offering to improve the user experience. In 2021, Instagram reached 1,221 million active users , ranking among the top 5 most popular social media platforms.
Learning how to create a sales page on Instagram is easy, and the chances of gaining notoriety thanks to it are high. Through conversational commerce – an activity that integrates messaging and e-commerce – you will increase your sales and gain the trust of your users.
If you take into account that 75% of prospects who consult online make the purchase, Instagram for sales is a point of contact that you cannot waste.
In this post we will not only tell you how to create an Instagram sales page from scratch, but also:
if there is a difference between a business account and a company profile on Instagram ;
requirements for selling on Instagram ;
the best strategy to sell through an Instagram page .
Let's get started!
Is there a difference between a business account and a business profile on Instagram?
Before we explain how to create a sales page on Instagram , you should know that there is no difference between a business account and a business profile on Instagram . In both cases, it is an Instagram account that is used to advertise and sell products or services. Nowadays, it is also called a professional account .
How to create a sales page on Instagram?
Now we will tell you how to create a sales page on Instagram:
1. Registration
Once you download the Instagram app, sign up for a personal user account . At this point, the only option is to create a personal account, so don't worry about looking for a business option. Just remember that the information you enter must represent your business (email, username, etc.).
2. Select the profile photo
Use an image that represents your business, such as a logo. If you don't have one, now is a good time to design one so your customers can identify your brand. Add a bio that briefly describes what your business offers and a link to your business' website to give your Instagram page credibility.
3. Create a Facebook page for your company
Next, create a Facebook Page for your business. This is a requirement for switching your Instagram account to a business account. Remember that both Instagram and WhatsApp belong to the Meta group (formerly Facebook) and are set up to work together to boost your sales. If your company already has a Facebook Business Page , you're ready to take the next step!
Look for the tools icon on your Instagram account profile and select the option to change your personal account to a business profile or professional account.
5. Start uploading content
That's it! You can now start uploading content and attracting new users.
Now that you know indonesia mobile number example how to create an Instagram sales page, you can take it a step further. Read: How to get clients on Instagram? if you are new to social media.
What are the requirements to sell on Instagram?
As you saw, one of the requirements to sell on Instagram is to have a Facebook Business page, but there are 5 additional points that you should keep in mind:
Comply with the terms of use and community standards established by Instagram.
Be in one of the supported markets for the “Shopping on Instagram” feature.
Only post content about products that can be purchased on your website .
Build trust with your users and maintain it through quality content that represents your company. If you lose users due to lack of activity, for example, Instagram may believe that your company does not exist or does not operate under the established conditions.
Display accurate, up-to-date information about your products . Provide accurate information about your products' features, prices, or promotions. Make sure they are visible and easy for users to find.
Please note that failure to comply with any of these requirements may result in denial of access to your account