Zoom: I-Zoom liqonga lenkomfa levidiyo elidumileyo
Posted: Mon Dec 23, 2024 9:38 am
elisetyenziswa ngabantu kunye namashishini ngokufanayo. Inkampani isebenzise ulwazi lwedemografi ukwenza imiyalezo ekujoliswe kuyo ethetha ngokuthe ngqo kwiimfuno kunye nokukhethwa kwabaphulaphuli ekujoliswe kubo. Umzekelo, iphepha layo lokuqalisa lamashishini liqaqambisa ukusebenziseka lula kunye nokuthembeka kweqonga, ngelixa iphepha layo lokufika lezikolo kunye neeyunivesithi ligxininisa isakhono seqonga sokuxhasa ukufunda kude.
I-HubSpot: I-HubSpot yindawo edumileyo yokuthengisa kunye neqonga lokuthengisa. Inkampani isebenzise ulwazi lwabantu ukwenza imiyalezo ekujoliswe kuyo ehambelana nabaphulaphuli ekujoliswe kuyo kwaye iqhube ukuguqulwa. Ngokomzekelo, iphepha layo lokufika kumashishini amancinci ligxininisa ukufikeleleka kunye nokulula kokusetyenziswa kweqonga, ngelixa iphepha layo lokufika kumashishini amakhulu ligxininisa ukulinganisa kunye nokudibanisa kweqonga.
Le yimizekelo nje embalwa yeenkampani eziphumeleleyo ze-SaaS eziye zasebenzisa i-demographics ukuphucula imiyalezo yazo yephepha lokufika kunye nokuguqula iinguqu. Ngokusebenzisa ulwazi lwedemografi ukwenza imiyalezo ekujoliswe kuyo kunye nokwenza amaphepha abo okufikela abe nguwe, ezi nkampani zikwazile ukwenza amaphepha okumisa asebenzayo ahambelana nabaphulaphuli ekujoliswe kuwo kwaye aqhube impumelelo kumashishini abo.
Iindlela ezilungileyo zokusebenzisa amanani abantu abathengi ukuphucula iphepha lakho lokufika le-SaaS
Ukusebenzisa i-demographics yabathengi ukuphucula iphepha lakho lokufika le-SaaS linokuba yindlela enamandla yokuqhuba ukuguqulwa kunye nempumelelo kwishishini lakho. Nazi ezinye iindlela ezilungileyo thenga idatha yetelemarketing zokuzigcina engqondweni xa usebenzisa i-demographics ukujolisa umyalezo wakho wephepha lokufika:
Qokelela ulwazi olubanzi lwabemi: Okukhona ulwazi oluthe kratya malunga nabaphulaphuli ojolise kubo, kokukhona uxhotyiswa ngcono ukuba wenze imiyalezo ekujoliswe kuyo edibana nabo. Qinisekisa ukuqokelela idatha kwizinto ezifana neminyaka, umvuzo, imfundo, indawo, kunye nokunye.
Yahlula abaphulaphuli bakho: Yahlula abaphulaphuli ojolise kubo babe ngamaqela amancinci ngokusekwe kwiimpawu ezifanayo, ezinje ngedemografi, indlela yokuziphatha, okanye umdla. Oku kuya kukuvumela ukuba wenze imiyalezo ekujoliswe kuyo ethetha ngokuthe ngqo kwiimfuno ezizodwa kunye nokukhethwa kweqela ngalinye.
Yenza imiyalezo ekujoliswe kuyo: Yila imiyalezo eyodwa ethetha ngokuthe ngqo kwiimfuno kunye nokukhethwa kwecandelo ngalinye labantu. Gxininisa kwiimpawu ezizodwa zeqela ngalinye kwaye yintoni eyenza lahluke kwamanye amacandelo.
Yenza ngokwezifiso iphepha lakho lokumisa: Yenza umxholo, uyilo, kunye noyilo lwephepha lakho lokumisa ukuhlangabezana neemfuno ezizodwa kunye nokukhethwa kwecandelo ngalinye labantu. Qinisekisa ukuba usebenzisa ithowuni echanekileyo kunye nesimbo sokuthumela imiyalezo kwicandelo ngalinye.
Vavanya kwaye usulungekise indlela yakho: Vavanya imiyalezo yakho esekwe ngokwedemografi ngovavanyo lweA/B kwaye wenze uhlengahlengiso olusekwe kwiziphumo zehlabathi lokwenyani kunye nengxelo evela kubaphulaphuli ojolise kubo. Le yinkqubo eqhubekayo eya kukunceda uphucule iphepha lakho lokufika ngexesha.
Linganisa impumelelo yakho: Landela iimethrikhi eziphambili, ezifana nezinga lokuguqulwa, izinga lokunyuka, ixesha elikwiphepha, kunye nezinga lokubandakanya, ukulinganisa impumelelo yemizamo yakho yokujolisa ngokusekelwe kwidemografi. Yenza izigqibo eziqhutywa yidatha ukuqhuba impumelelo kwishishini lakho.
Ngokulandela ezi zenzo zibalaseleyo, ungasebenzisa ngokufanelekileyo i-demographics yabathengi ukuphucula iphepha lakho lokufika le-SaaS kwaye uqhube ukuguqulwa. Ngokwenza imiyalezo ekujoliswe kuyo kunye nokwenza iphepha lakho lokumisa libe nguwe, unokwenza iphepha lokumisa elisebenza ngakumbi elihambelana nabaphulaphuli ojolise kubo kwaye uqhube impumelelo kwishishini lakho.
Ukusonga
Ukusebenzisa i-demographics yabathengi ukujolisa kwi-SaaS yakho yokuthumela imiyalezo yephepha yindlela enamandla yokuqhuba ukuguqulwa kunye nempumelelo kwishishini lakho. Isitshixo sempumelelo kukuqokelela ulwazi olubanzi malunga nabaphulaphuli ojolise kubo, uhlukanise abaphulaphuli bakho kumaqela amancinci ngokusekwe kwiimpawu ezifanayo, kwaye wenze imiyalezo ekujoliswe kuyo ethetha ngokuthe ngqo kwiimfuno ezizodwa kunye nokukhethwa kweqela ngalinye. Ngokwenza iphepha lakho lokuhlala ngokusekwe kumanani abantu kunye novavanyo kunye nokucokisa indlela yakho ekuhambeni kwexesha, unokwenza iphepha lokumisa elisebenzayo elihambelana nabaphulaphuli ojolise kubo kwaye uqhube uguquko.
Ukulinganisa impumelelo yakho ngokulandelela iimethrikhi eziphambili, ezifana nezinga lokuguqulwa kunye nezinga lokubandakanya, linyathelo elibalulekileyo kwinkqubo. Ngokulandela ezi ndlela zilungileyo, ungasebenzisa ngokufanelekileyo ukubalwa kwabathengi ukuphucula iphepha lakho lokufika le-SaaS kwaye uqhube impumelelo kwishishini lakho.
I-HubSpot: I-HubSpot yindawo edumileyo yokuthengisa kunye neqonga lokuthengisa. Inkampani isebenzise ulwazi lwabantu ukwenza imiyalezo ekujoliswe kuyo ehambelana nabaphulaphuli ekujoliswe kuyo kwaye iqhube ukuguqulwa. Ngokomzekelo, iphepha layo lokufika kumashishini amancinci ligxininisa ukufikeleleka kunye nokulula kokusetyenziswa kweqonga, ngelixa iphepha layo lokufika kumashishini amakhulu ligxininisa ukulinganisa kunye nokudibanisa kweqonga.
Le yimizekelo nje embalwa yeenkampani eziphumeleleyo ze-SaaS eziye zasebenzisa i-demographics ukuphucula imiyalezo yazo yephepha lokufika kunye nokuguqula iinguqu. Ngokusebenzisa ulwazi lwedemografi ukwenza imiyalezo ekujoliswe kuyo kunye nokwenza amaphepha abo okufikela abe nguwe, ezi nkampani zikwazile ukwenza amaphepha okumisa asebenzayo ahambelana nabaphulaphuli ekujoliswe kuwo kwaye aqhube impumelelo kumashishini abo.
Iindlela ezilungileyo zokusebenzisa amanani abantu abathengi ukuphucula iphepha lakho lokufika le-SaaS
Ukusebenzisa i-demographics yabathengi ukuphucula iphepha lakho lokufika le-SaaS linokuba yindlela enamandla yokuqhuba ukuguqulwa kunye nempumelelo kwishishini lakho. Nazi ezinye iindlela ezilungileyo thenga idatha yetelemarketing zokuzigcina engqondweni xa usebenzisa i-demographics ukujolisa umyalezo wakho wephepha lokufika:
Qokelela ulwazi olubanzi lwabemi: Okukhona ulwazi oluthe kratya malunga nabaphulaphuli ojolise kubo, kokukhona uxhotyiswa ngcono ukuba wenze imiyalezo ekujoliswe kuyo edibana nabo. Qinisekisa ukuqokelela idatha kwizinto ezifana neminyaka, umvuzo, imfundo, indawo, kunye nokunye.
Yahlula abaphulaphuli bakho: Yahlula abaphulaphuli ojolise kubo babe ngamaqela amancinci ngokusekwe kwiimpawu ezifanayo, ezinje ngedemografi, indlela yokuziphatha, okanye umdla. Oku kuya kukuvumela ukuba wenze imiyalezo ekujoliswe kuyo ethetha ngokuthe ngqo kwiimfuno ezizodwa kunye nokukhethwa kweqela ngalinye.
Yenza imiyalezo ekujoliswe kuyo: Yila imiyalezo eyodwa ethetha ngokuthe ngqo kwiimfuno kunye nokukhethwa kwecandelo ngalinye labantu. Gxininisa kwiimpawu ezizodwa zeqela ngalinye kwaye yintoni eyenza lahluke kwamanye amacandelo.
Yenza ngokwezifiso iphepha lakho lokumisa: Yenza umxholo, uyilo, kunye noyilo lwephepha lakho lokumisa ukuhlangabezana neemfuno ezizodwa kunye nokukhethwa kwecandelo ngalinye labantu. Qinisekisa ukuba usebenzisa ithowuni echanekileyo kunye nesimbo sokuthumela imiyalezo kwicandelo ngalinye.
Vavanya kwaye usulungekise indlela yakho: Vavanya imiyalezo yakho esekwe ngokwedemografi ngovavanyo lweA/B kwaye wenze uhlengahlengiso olusekwe kwiziphumo zehlabathi lokwenyani kunye nengxelo evela kubaphulaphuli ojolise kubo. Le yinkqubo eqhubekayo eya kukunceda uphucule iphepha lakho lokufika ngexesha.
Linganisa impumelelo yakho: Landela iimethrikhi eziphambili, ezifana nezinga lokuguqulwa, izinga lokunyuka, ixesha elikwiphepha, kunye nezinga lokubandakanya, ukulinganisa impumelelo yemizamo yakho yokujolisa ngokusekelwe kwidemografi. Yenza izigqibo eziqhutywa yidatha ukuqhuba impumelelo kwishishini lakho.
Ngokulandela ezi zenzo zibalaseleyo, ungasebenzisa ngokufanelekileyo i-demographics yabathengi ukuphucula iphepha lakho lokufika le-SaaS kwaye uqhube ukuguqulwa. Ngokwenza imiyalezo ekujoliswe kuyo kunye nokwenza iphepha lakho lokumisa libe nguwe, unokwenza iphepha lokumisa elisebenza ngakumbi elihambelana nabaphulaphuli ojolise kubo kwaye uqhube impumelelo kwishishini lakho.
Ukusonga
Ukusebenzisa i-demographics yabathengi ukujolisa kwi-SaaS yakho yokuthumela imiyalezo yephepha yindlela enamandla yokuqhuba ukuguqulwa kunye nempumelelo kwishishini lakho. Isitshixo sempumelelo kukuqokelela ulwazi olubanzi malunga nabaphulaphuli ojolise kubo, uhlukanise abaphulaphuli bakho kumaqela amancinci ngokusekwe kwiimpawu ezifanayo, kwaye wenze imiyalezo ekujoliswe kuyo ethetha ngokuthe ngqo kwiimfuno ezizodwa kunye nokukhethwa kweqela ngalinye. Ngokwenza iphepha lakho lokuhlala ngokusekwe kumanani abantu kunye novavanyo kunye nokucokisa indlela yakho ekuhambeni kwexesha, unokwenza iphepha lokumisa elisebenzayo elihambelana nabaphulaphuli ojolise kubo kwaye uqhube uguquko.
Ukulinganisa impumelelo yakho ngokulandelela iimethrikhi eziphambili, ezifana nezinga lokuguqulwa kunye nezinga lokubandakanya, linyathelo elibalulekileyo kwinkqubo. Ngokulandela ezi ndlela zilungileyo, ungasebenzisa ngokufanelekileyo ukubalwa kwabathengi ukuphucula iphepha lakho lokufika le-SaaS kwaye uqhube impumelelo kwishishini lakho.