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General Advertising and Consumer Protection Laws

Posted: Sat May 24, 2025 10:19 am
by rabia198
In the absence of specific telemarketing regulations, El Salvador's general advertising laws require that unsolicited communications clearly indicate their promotional nature. Such messages must provide recipients with a simple, free, and viable option to opt out of future communications at any time. Additionally, advertisers must ensure that recipient data is obtained without infringing on personal data protection rights.
VanillaSoft


While explicit prior consent is not mandated for cold calls, advertisers must include an opt-out mechanism in their communications. This allows el-salvador phone number list recipients to request exclusion from future contact lists. Failure to provide such options can lead to legal actions, including the suspension of services or access to content by judicial authorities.
VanillaSoft

Excessive or intrusive telemarketing practices may be considered harassment under El Salvador's general advertising rules. Although there are no specific limits on call frequency, advertisers are advised to avoid overwhelming consumers with repeated calls. Persistent unwanted calls can be reported to the Consumer Ombudsman, who may impose fines or other penalties.


Consumers experiencing unwanted telemarketing calls have the right to file complaints with the Consumer Ombudsman. While the complaint process may be perceived as cumbersome, it serves as a mechanism to enforce compliance with advertising and consumer protection laws. Penalties for non-compliance can include fines and, in severe cases, criminal charges.
Lex Mundi

In summary, while El Salvador lacks specific cold calling laws, telemarketing activities are regulated under general advertising and consumer protection frameworks. Advertisers must ensure transparency, provide opt-out options, and respect consumer rights to avoid legal repercussions.
VanillaSoft