Understanding Telemarketing Software: What Every Marketer Should Know
Posted: Tue May 20, 2025 4:24 am
At the time, we simply couldn’t afford paid acquisition channels. Those channels were much more affordable back then, but our margins were slim…and, well did I mention that we were bootstrapped?! So, we had to figure out a channel that would allow us to build relationships with our customers and that would drive regular and consistent sales.
We earned some great media, even being denmark telegram phone number list named as a “Hot 100” retailer from Internet Retailer (a big deal back in the day). That media was great but it was also fleeting.
We would get a media hit, see some customers come in and then two weeks later, traffic would die down and we would need to go get another media hit. That was tough and it meant that our sales were beyond our control.
CellarThief was on the Internet Retailer Hot 100 List
So, we took a deep breath and looked at what was driving our sales. Most businesses simply don’t do this. They have their channels, they have their budgets and they have their sales. And, they simply don’t do the work to understand where their best customers are coming from. We were the same.
We knew that we were getting some sales from SEO. We knew we were getting some referral traffic. We also knew we were getting some affiliates to promote us. But, we didn’t know how much each of these was contributing to our sales every day, week and month.
More difficult, was that we couldn’t predict how much in revenue we could achieve on a day, week or month going forward. This started to create challenges with our buying. We simply didn’t know how much wine to commit to with our suppliers. Some days we would sell 5 cases and some days we would sell 50.
We earned some great media, even being denmark telegram phone number list named as a “Hot 100” retailer from Internet Retailer (a big deal back in the day). That media was great but it was also fleeting.
We would get a media hit, see some customers come in and then two weeks later, traffic would die down and we would need to go get another media hit. That was tough and it meant that our sales were beyond our control.
CellarThief was on the Internet Retailer Hot 100 List
So, we took a deep breath and looked at what was driving our sales. Most businesses simply don’t do this. They have their channels, they have their budgets and they have their sales. And, they simply don’t do the work to understand where their best customers are coming from. We were the same.
We knew that we were getting some sales from SEO. We knew we were getting some referral traffic. We also knew we were getting some affiliates to promote us. But, we didn’t know how much each of these was contributing to our sales every day, week and month.
More difficult, was that we couldn’t predict how much in revenue we could achieve on a day, week or month going forward. This started to create challenges with our buying. We simply didn’t know how much wine to commit to with our suppliers. Some days we would sell 5 cases and some days we would sell 50.