For example, by promoting girl empowerment and encouraging girls to believe in their dreams with the short film “Imagine the possibilities”, which saw several girls take on the roles of career women.
Or with the launch of new types of Barbie, with different body types, heights and features, to popularize the idea of an “ideal body”, trying to represent all the varieties of women existing in the world, from the bald Barbie to the one in a wheelchair.
In recent times, Barbie has also partnered with women who could be role models for new generations, from world champion Bebe Vio to entrepreneur Cristina Fogazzi (aka Estetista Cinica).
All these efforts of the brand have paid off greatly, so much so that the brand has finally seen sales grow exponentially, especially during the Coronavirus pandemic.
When the company was founded, the Airbnb logo was the thailand email list name written in cursive, in white and blue, and the focus was on the mission of the service, which is to give everyone the opportunity to travel anywhere in the world.
In 2014, the company carried out a complete rebranding of the platform, from the logo, to the graphics, to the tone of voice.
airbnb rebranding
The site's content is now much more focused on storytelling, and the logo hides several meanings: it is composed of a capital A on a red background, the color of the heart, of love, and in fact recalls the shape of an upside-down heart, of a house and, in a stylized form, of a happy person with their arms raised to the sky. Here is the true (and new) soul of Airbnb.
In 2021, Inter changed its official logo with a new, elegant and decidedly more minimal one than the previous one, which shifts the focus to the company's connection with its hometown: I for Inter, M for Milan.
The minimal design remains faithful to the team's 113-year history, while becoming more appealing to a younger audience with a decidedly more digital focus.
Inter rebranding
Does your company need a rebranding?
Please note: This does not necessarily mean that your business needs a rebranding.