This means you should think of every complaint

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Also, getting feedback is key, as they say. So pay attention to all the questions and remember that if one person has a doubt, others may have it too.

And listening is a great way to improve your retention rate: if you know what the problems are, you’ll be much more likely to solve them.


The reality is that customer retention rate depends on customer satisfaction.

If your customers are not satisfied with the service you provide, why should they come back a second time?

you receive as a mini customer satisfaction survey, so make sure you use them to improve your customer retention rate.

Bottom line, if you get a complaint, don’t ignore it. It’s good laos email list practice to address it as quickly as possible and make sure you’re meeting your customers’ needs.

You could also take steps to make it easier for customers to file complaints. Add a contact page to your website, include your email in the footer, and make sure you are available on social media.

Use insights from customer complaints to improve the next customer experience.


If your customers forget about you, you can’t keep them. And what better way to make sure you stay on your customers’ minds than by engaging with them on social media?

If social is part of your customer retention strategy —and it should be!—then make it part of the customer journey. Put social buttons in your footer, on your checkout page, on your contact page. Everywhere. There’s a reason Shopify makes it so easy to add social media elements to your store.

When customers compliment your store on social media, thank them for their kind words and then share their love with the rest of your followers – this is a great customer retention strategy.