Mega influencers are the big experts
Posted: Wed Apr 23, 2025 5:12 am
While you should always give influencers creative freedom to represent your brand, it’s a good idea to create some general guidelines.
These guidelines outline the type of content you want to associate with your brand. It’s basically a style guide.
Most importantly, you want to make sure that influencers represent your brand values and communicate with your vision.
What are the key keywords to identify your business? Are there topics that are better left untouched? What are the distinctive elements of your brand? These questions and more will be answered in your brand guidelines.
Once you’ve established the right platforms and created your brand guidelines, you can finally go looking for influencers.
One of the first considerations should be the level of influencer you want to work with.
The term “influencer” is broad and can be broken down into several categories. There are five main levels:
They have over a million followers and bring huge levels iraq email list of interaction to everything they post.
Macro influencers have a slightly smaller audience, typically starting at 500k. While they don’t have the same reach as mega influencers, macro influencers are usually in high demand.
Mid-range influencers comprise a broad category – a mid-range influencer can have anywhere from 50,000 to 500,000 followers.
Micro influencers have audiences ranging from 10,000 to 50,000 people.
Nano influencers are at the bottom of the food chain with a follower count between 1000 and 10,000. Some nano influencers may only have a few hundred followers.
If you think you want to reach out to mega and macro influencers right away, take a moment to think.
At first glance, one gets the impression that the more popular the influencer, the greater the potential for success.
While mega and macro influencers certainly have a large reach and high engagement, they don't always have the biggest impact. Micro influencer marketing campaigns drive engagement rates 60% higher than big profile endorsement campaigns.
Because small influencers are able to develop a stronger connection with their audience, they can have much higher engagement rates than even mega influencers.
These guidelines outline the type of content you want to associate with your brand. It’s basically a style guide.
Most importantly, you want to make sure that influencers represent your brand values and communicate with your vision.
What are the key keywords to identify your business? Are there topics that are better left untouched? What are the distinctive elements of your brand? These questions and more will be answered in your brand guidelines.
Once you’ve established the right platforms and created your brand guidelines, you can finally go looking for influencers.
One of the first considerations should be the level of influencer you want to work with.
The term “influencer” is broad and can be broken down into several categories. There are five main levels:
They have over a million followers and bring huge levels iraq email list of interaction to everything they post.
Macro influencers have a slightly smaller audience, typically starting at 500k. While they don’t have the same reach as mega influencers, macro influencers are usually in high demand.
Mid-range influencers comprise a broad category – a mid-range influencer can have anywhere from 50,000 to 500,000 followers.
Micro influencers have audiences ranging from 10,000 to 50,000 people.
Nano influencers are at the bottom of the food chain with a follower count between 1000 and 10,000. Some nano influencers may only have a few hundred followers.
If you think you want to reach out to mega and macro influencers right away, take a moment to think.
At first glance, one gets the impression that the more popular the influencer, the greater the potential for success.
While mega and macro influencers certainly have a large reach and high engagement, they don't always have the biggest impact. Micro influencer marketing campaigns drive engagement rates 60% higher than big profile endorsement campaigns.
Because small influencers are able to develop a stronger connection with their audience, they can have much higher engagement rates than even mega influencers.