Meta Descriptions: How to Write Them and Why They Are Important

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If you have an ecommerce , it is essential that you do everything possible to make your online store known. Surely you have heard of SEO optimization and terms such as meta title, meta description, etc. You can use these techniques to attract organic traffic to your online store.

You may have already started optimizing various aspects of your store, such as product copy and images, but you may be struggling to optimize your meta descriptions.

We have created this article to help business owners fully understand what meta description tags are and how to write perfect meta descriptions. By the end of this guide, you will have all the SEO knowledge you need to create the ideal meta description for your site pages.

What are you waiting for? Start reading now!

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Meta description: what is it?
Meta tag description
A meta description, or meta description, is a snippet of france email list text that summarizes the content of a page.

It is a 'meta tag', or an HTML element that helps both users and search engines understand what they will find when they click on the link. It is also called a "snippet" of the page.

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Along with the meta title and other 'meta' elements, the meta description tag is one of the aspects to optimize when doing SEO, by inserting the main keyword into it.

Meta description length: how many characters?
The meta description has a maximum length of 160 characters.

In fact, since the number of visible characters is not fixed but depends on the size of the individual letters (an 'm' takes up more space, or pixels, than an 'i'), it is recommended to stay between 150 and 160 characters to avoid truncations.