Branding: What it is, how it works and how to build it

[suchona.kani.z]

If you are opening or have thought about opening your own e-commerce , you are probably asking yourself some questions about the brand you would like to build and how to do branding.

In this article I want to talk to you about this marketing technique, which is the basis of commerce and which has the power to launch a business into the Olympus of success (or sink it).

Before we talk about it, however, let's take a few steps back to understand what brand and, above all, branding mean.

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What is a brand and how to create it?
The brand, literally translated, is the trademark of a company.

In the past, perhaps it was limited to just this, but today we know that the term “brand” has a broader meaning.

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In reality, today the brand is the face of a company. It represents belgium email list it in all locations, distinguishes it from others in the eyes of the consumer and remains in the minds of customers, arousing different sensations.

Just think, for example, of what the Barilla brand conveys to us: tranquility, serenity, safety within the four walls of our home, unity and family warmth.



Nothing to do with the Nike brand, right? Which instead transmits energy, power, resistance, dynamism, freedom.



A brand is therefore able to:

make yourself immediately recognizable to customers;
arouse a range of emotions;
remain in the memory so as to represent something for the consumer to trust, to the point of even becoming synonymous with quality.
But how does a brand, with a simple logo, a name and a catchy phrase, achieve all this? That is, remain in people's memory, transmit trust and arouse different sensations?