From Chiara Ferragni to Amazon, advertising 2.0 is constantly changing shape, getting dizzyingly close to artificial int

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Want to read Yasuhisa Hara's latest manga?

Want the pair of shoes worn by Ferragni in her latest post?

Are you curious about today's news from the New York Times?

To have these things, today you just need a click, but thirty years ago it wasn't so simple.

It's incredible how the international market has changed over the years, shortening the times and distances between goods.

Furniture, clothing, and even food today move from one pole of accurate mobile phone number list the world to the other with a speed monstrous when compared to the commercial travel of only thirty years ago.

In just a few years, the digital revolution has changed the entire planet, also influencing advertising and marketing in the 21st century.

The advertising we were used to in the 90s is officially dead. Billboards, flyers and jingles on the radio are no longer enough, now we need something else.

Now we need to ride the wave of online marketing, advertising 2.0, always up to date, always present, always on top.

Online marketing moves millions of dollars every day, showing an ever-changing and new form, but also difficult hurdles to overcome in some places.

The problem of personal data
One of the main challenges that the advertising world faces concerns “personal data”.

People are increasingly concerned about the misuse of their data.

Now more than ever, companies need to demonstrate that they are acting responsibly with personal data and taking consumers seriously when it comes to protecting it.

The constant and overwhelming advertisements often found on sites have been overcome with increasingly effective ways for users to block unwanted content.

This trend, in the long run, is detrimental to brands that now need to find new solutions to publish ads, but also to be seen by the right people at the right time.

As a result, ad content and delivery must continuously adapt and remain flexible over time, while above all showing maximum transparency in data processing.