The coronavirus has had an unprecedented impact on our lives

[mdabuhasan]

Most businesses have closed their doors, people have been ordered to stay at home, and uncertainties about the economy are increasing day by day.

In times of crisis , marketing budgets are often the first thing to be cut, if not eliminated altogether; but this shouldn’t be the case.

Right now, keeping customers informed and engaged is more important than ever.

However, brands have the need , we could almost say the duty, to develop ad hoc plans capable of leveraging new ways of communicating during this period.

Here's a guide on some things to do and some accurate mobile phone number list things you shouldn't do now that you're in the position of having to re-adapt your digital marketing plan to get out of the chaos caused by the Coronavirus .

YES: Pause all the automatic messages that don't make sense today
Depending on the industry, it might make sense to reevaluate creativity and copywriting by dressing them up with a good dose of sensitivity.

For example, for an airline, it might not be a good time to send an email telling customers to book a vacation.

Take a look at your existing messaging and ask yourself if your ad placement is right for this moment and in this context.

If not, find a way to adapt that message to the existing new environment.

NO: Remove all paid advertising during this time.
As you reevaluate your digital marketing strategy, keep in mind that now is not the time to eliminate all your paid advertising.

Within every crisis, as we know, there are new opportunities and those who put all types of advertising on hold will most likely be left behind when things start to turn around again.

During this time, people are online more than ever.

Businesses are still moving and customers are still looking for your services. Instead of holding everything back, look at your most effective campaigns and shift your budget to those. Now is also a great time to get creative.

Is there a way your brand can be relevant and helpful amidst all this uncertainty? Many restaurants are offering discounted delivery, and e-commerce retailers are extending discounts as well.

YES: Grow your presence through the media channels you own
If your business has been impacted by COVID-19 , consider focusing some of your efforts on your owned media, such as blogs, emails, and organic SEO.