The Most Popular Marketing Resources of 2025

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If you are new to marketing activities or don't know what to do in addition to your current marketing efforts, this article is for you! In this article, we would like to share with you WordStream.com's 2025 Most Popular Marketing Resources research.

To help you find the best marketing resources for your business, WordStream.b2b email list com asked over 530 businesses where they go for marketing insights, tips, and more. We compiled a comprehensive list by reviewing the best responses. We’re translating and sharing this research for you. If you’re ready, let’s get started!

Best Marketing Resources
WordStream posed the following question to over 530 businesses: “What resources do you use to learn more about digital marketing and business management?”

According to the results of the small business marketing trends report, the sources that businesses use most to access quality marketing information are:

Websites, blogs, industry publications and forums – 30%
Search engines (Google etc.) – 13%
Social media platforms – 12%
Online courses and webinars – 12%
Video content (YouTube etc.) – 11%
Information from associations and colleagues – 8%
Podcasts and books – 7%
Email newsletters – 4%
AI-powered content – ​​3%