When is the next Google update coming?

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There it is again. That one little thought gnawing at the back of your mind. Every. Single. Day. SEOs know it. Online marketers know it. Shop owners even more so. Content managers and online editors, too:

Probably the most important Google update since RankBrain. BERT stands for Bidirectional Encoder Representations from T ransformers and is a neural network-based technique for natural language processing (NLP) pre-training .

BERT is revolutionary for the search engine's further development and can be seen as a complement to RankBrain. According to Google, the update affects approximately one in ten search queries.

Put simply: Thanks to BERT, Google is able to understand search malta cell phone number list/ queries more precisely and identify the meaning of individual words in the context of the query. This allows the search query itself and thus the search intent to be better understood, resulting in more relevant search results.

Better language understanding with BERT
An example: Thanks to BERT, Google now understands that when someone searches for “Can I register a car for someone,” they are looking for different information than the procedure for registering a car.

In addition, BERT delivers better featured snippets with the “People also ask” element, which answer user questions directly in the search results.

This question always brings with it the fear that your own baby will crash, rankings will plummet, and sales will dry up. After all, who sits relaxed at their desk and thinks, "The next Google update will give me a major boost. Woohoo!" Hardly anyone. Most people shiver at the thought of potentially drastic changes in the SERPs, because when Google rolls out a major update, heads roll. Past Google updates demonstrate this to varying degrees: