Generate awareness and engagement before the launch

[moniraakter]

Generating awareness is about creating buzz, building anticipation, and boosting interest among potential customers. Here is how you can easily achieve all that using SMS strategies that do the trick.

2.1. Promote the launch to existing subscribers
If you already have an email list or a social media following, send out a newsletter or post about the upcoming product launch. And if you don’t, plan how to collect one through contact forms and secure forms from spam bots by equipping yourself with the right tools. Include information about product features, benefits, and the launch date.

2.2. Create a dedicated landing page and gather new subscribers
Create a landing page that provides more information about the product and encourages users to sign up for updates. The landing page could also include a countdown timer to build excitement for the upcoming launch.

2.3. Create a custom or personalized SMS signup form
Provide a signup form where users can enter their mobile number and receive updates and notifications about your product. The signup form could be personalized to include their username or other details.

SMS subscribe form with Textmagic
2.4. Incentivize your subscribers to follow the launch
Offer a special discount or bonus feature to users who sign up for updates and download the app on launch day. This could motivate users to stay engaged and help spread the word about your product.

2.5. Get influencers to promote your launch
Reach out to relevant influencers who have a strong phone number library network of followers on social media. Offer them early product access and ask them to share their thoughts and reviews with their followers.

2.6. Share behind-the-scenes or teaser content
To build anticipation for the launch, you could share behind-the-scenes photos or videos of the product development process. You could also create teaser videos that showcase some of the product’s features and benefits.

3. Make an impression on launch day
Here are some SMS marketing strategies to help you make an impact on launch day and set your new product up for success.

3.1. Let your followers know first
Before launching the product to the public, give your followers and subscribers a heads-up. This could be through a newsletter, social media post, text, or email. Doing so creates a sense of exclusivity and can make your target audience feel like they are part of a privileged group.