Monitor the trend even after December 25th
Posted: Mon Apr 21, 2025 9:12 am
Anyone who has a business or a self-employed activity knows well that there is never any rest, not even during the Christmas holidays.
We started this article by talking about Christmas as an opportunity and not as a holiday.
Looking at the trend of previous years, we can predict that after December 20th, on average, purchases are likely to begin to progressively decrease .
After all, Christmas is a seasonal market!
If sales stop around the holidays, don't worry.
Redistribute the sponsored budget between Purchase and AddToCart (maybe also add a part of ViewContent and Brand Awareness) in order to lower the CPC and work more on the upper part of the funnel, i.e. on users who have not yet converted.
If you want to decrease your budget in case of decreasing ROAS you can do it, but always pay attention to the balance between the top and bottom of the funnel.
In practice, act in accordance with the variations in the Conversion Rate, monitor the trend and always act accordingly.
We realize that this aspect of sponsorships can be a little more difficult, but if you need help you can write to us in the comments and we will be happy to answer you.
Conclusions
If you've gotten this far in reading the article, you've surely understood one concept: placing an ad on Facebook is not a "hit and run" operation.
You can't create a graphic design on the fly on Canva , throw australia phone number datatogether a couple of hashtags, rely on your usual target audience, spread your budget across the entire month of December, and then wait for money to rain down on you.
At the same time, it is not a very complicated process either.
You need to keep in mind the 7 tips we have given you throughout the article.
From the first tip referring to the budget, to be concentrated especially in mid-December, to the second on Christmas-themed content.
But a Santa hat and a little tree are not enough!
There is also a need for ad hoc communication texts and “alternative” formats to be tested based on the various Meta options.
Christmas is an experimental time for marketing.
This is also true for new audiences to be tested and for those already known to be recontacted with retargeting.
Last piece of advice, the most important, is a bit of a mantra for us marketing lovers:
We started this article by talking about Christmas as an opportunity and not as a holiday.
Looking at the trend of previous years, we can predict that after December 20th, on average, purchases are likely to begin to progressively decrease .
After all, Christmas is a seasonal market!
If sales stop around the holidays, don't worry.
Redistribute the sponsored budget between Purchase and AddToCart (maybe also add a part of ViewContent and Brand Awareness) in order to lower the CPC and work more on the upper part of the funnel, i.e. on users who have not yet converted.
If you want to decrease your budget in case of decreasing ROAS you can do it, but always pay attention to the balance between the top and bottom of the funnel.
In practice, act in accordance with the variations in the Conversion Rate, monitor the trend and always act accordingly.
We realize that this aspect of sponsorships can be a little more difficult, but if you need help you can write to us in the comments and we will be happy to answer you.
Conclusions
If you've gotten this far in reading the article, you've surely understood one concept: placing an ad on Facebook is not a "hit and run" operation.
You can't create a graphic design on the fly on Canva , throw australia phone number datatogether a couple of hashtags, rely on your usual target audience, spread your budget across the entire month of December, and then wait for money to rain down on you.
At the same time, it is not a very complicated process either.
You need to keep in mind the 7 tips we have given you throughout the article.
From the first tip referring to the budget, to be concentrated especially in mid-December, to the second on Christmas-themed content.
But a Santa hat and a little tree are not enough!
There is also a need for ad hoc communication texts and “alternative” formats to be tested based on the various Meta options.
Christmas is an experimental time for marketing.
This is also true for new audiences to be tested and for those already known to be recontacted with retargeting.
Last piece of advice, the most important, is a bit of a mantra for us marketing lovers: