Give space to creativity with always updated communication texts and “alternative” formats
Posted: Mon Apr 21, 2025 9:09 am
Do constant creative refreshes, also based on the best products you have.
Both in the field of written communication and the formats to be used.
Constantly test new communication angles related to the benefit of the product and always linked to the Christmas holidays.
Here's an example.
You have a beauty store , you want to sell a face cream and you usually communicate it with keywords like “hydrating” and “nourishing”.
During the Holidays, you could write a text like this: “For Christmas, give a unique and exclusive gift: our moisturizing and nourishing cream. Discover it now”.
Then, for your graphic projects, think of “alternative” formats to attract the user, differentiating yourself from your competitors.
Use collection formats like lookbooks where you let people explore your products in action by showcasing them in some real-life photos and using product tags.
Have fun experimenting and change if you see that the chosen model does not give you any results.
Each format always has something to offer and also helps you increase your potential reach to the maximum, giving you a significant competitive advantage.
Also use the custom frames found in the ad created with catalog and select Edit Creative > Add a Pattern .
Facebook will then let you select an image to australia phone number datause as a frame or decoration for each product in the catalog.
Facebook Christmas Ads
5 – Try different audience types for your ads
Interests related to Christmas and gifts are different than the interests users have during the rest of the year.
So, we recommend testing specific audiences around the Christmas period.
Increase your testing volume not only creatively but also think about what is possible with technical parameters.
Also, keep in mind what your marketing goals are for this period.
What do you really want for your business?
Let's take some examples.
You want to increase your brand awareness .
Both in the field of written communication and the formats to be used.
Constantly test new communication angles related to the benefit of the product and always linked to the Christmas holidays.
Here's an example.
You have a beauty store , you want to sell a face cream and you usually communicate it with keywords like “hydrating” and “nourishing”.
During the Holidays, you could write a text like this: “For Christmas, give a unique and exclusive gift: our moisturizing and nourishing cream. Discover it now”.
Then, for your graphic projects, think of “alternative” formats to attract the user, differentiating yourself from your competitors.
Use collection formats like lookbooks where you let people explore your products in action by showcasing them in some real-life photos and using product tags.
Have fun experimenting and change if you see that the chosen model does not give you any results.
Each format always has something to offer and also helps you increase your potential reach to the maximum, giving you a significant competitive advantage.
Also use the custom frames found in the ad created with catalog and select Edit Creative > Add a Pattern .
Facebook will then let you select an image to australia phone number datause as a frame or decoration for each product in the catalog.
Facebook Christmas Ads
5 – Try different audience types for your ads
Interests related to Christmas and gifts are different than the interests users have during the rest of the year.
So, we recommend testing specific audiences around the Christmas period.
Increase your testing volume not only creatively but also think about what is possible with technical parameters.
Also, keep in mind what your marketing goals are for this period.
What do you really want for your business?
Let's take some examples.
You want to increase your brand awareness .