The migration of professionals from print media to the digital environment does not happen without preparation.
Digital media has its own standards and techniques that are sometimes ignored by marketing professionals who come from print media backgrounds.
This is what is currently happening with press releases circulating on the internet. Marketing companies send the same text to hundreds of websites and blogs related to the subject and the result is that some websites are penalized.
The press release for the web must follow the rules specific to digital marketing, especially those related to search marketing .
No website content manager argentina mobile database will want to publish an article that has already been published by dozens of websites with the same formatting and content.
As if the problem of “reheated news” were not enough , the website or blog could be punished by Google as it will not be presenting relevant content.
Panda review has precisely this function, to exclude sites with low-relevance content from Google's answer pages.
The user is the one who suffers
Press Release and SEO
A real case of the problem with the indiscriminate publication of press releases
The solution to the web press release problem
The user is the one who suffers
Leaving other considerations aside, the biggest loser in this story is the user.
I myself, a few days ago doing some research on the Internet for the content of a project, came across dozens of links on the response pages for the exact same content, a press release distributed on a certain subject.
Needless to say, I was quite disappointed. When you start with a text and the discussion evolves, that's one thing, but identical texts are really disappointing. It doesn't create diversity of opinion.
The worst for websites that publish press releases en masse came recently and came from none other than the almighty Google.
Google has made available a tool that allows you to exclude a specific website from your searches. Have you ever thought about what this means?
If your site starts to annoy readers by having articles that have already been published on other sites, the user can create his own “Google ban” and your site will never be displayed to him again. It’s a vision of hell.