“You will do meticulous research on the best keywords to use on your website, blog or online store”
A very common mistake in SEO work is not taking keyword research as seriously as it should be. There is no point in bringing traffic to your website if the motivation for the visit is not closely related to your conversion goal.
Therefore, it is important to understand the user's search timing and, through keyword research and selection tools, choose those that best align with your SEO strategy.
Thou shalt not use weird URLs
“You will always use friendly URLs on your pages containing the keyword for which you intend to rank in search engines”
From the point of view of On jamaica mobile database Page SEO, this is what tops the list of the 10 SEO commandments , as it is extremely important and often overlooked, definitively killing the possibility of a page achieving a good position on Google and other major search engines.
One of the first steps in optimizing websites for search engines is to insert the keyword for which you want to be found on Google, in the URL structure of your page, in what we call Friendly URLs.
You will treat meta tags appropriately
“You will always pay special attention to the Title and Description meta tags of your pages so that Google understands what you are talking about”
The Title and Description meta tags are internal coding structures of a page that pass important information to search engines about the content that the page presents, in addition to being the elements that will make up the Snippet – page description, in the results listings.
As in the first commandment, if you omit this information or leave it without the keyword for which you intend to position yourself, your chance of being well placed in the search engine response pages is practically zero.
You will use a Call to Action in the Description
“You will always include a Call to Action at the end of your Description meta tag text to encourage clicking on the Snippet”
The description meta tag corresponds to the part of the page description in the Snippet that search engines display on their response pages. Therefore, it is important, in addition to structuring this field, to insert a Call to Action at the end of this description.
The purpose of the call to action is to encourage the user to click on the snippet and take them to the listed page. In AdWords and Facebook Ads, there is a great deal of concern with the call to action. Why not pay the same attention when it comes to SEO?