Digital Marketing – Investment or expense?
Posted: Mon Apr 21, 2025 5:50 am
The main advantage of digital marketing over conventional marketing is the ability to measure in detail the return on investment from each campaign. We can know exactly how much real return we have obtained from each action we carry out on the Internet.
Hence the question: Is your digital marketing an investment or an expense?
I ask this question because I have seen a lot of people out there thinking they are investing in digital marketing, but in reality they are just spending money on online marketing.
So let's see the colombia mobile database difference between one thing and another.
The ability to measure results in the online world
Are you investing or spending money on digital marketing?
Digital marketing is ROI
Always demand your reports
The ability to measure results in the online world
As previously mentioned, any digital marketing campaign, be it email marketing, sponsored links on Google , Facebook or LinkedIn , search engine optimization – SEO or any other online action can have its results analyzed in great detail.
Tools such as Google Analytics and the advertising management panels of the various platforms can provide us with the amount invested in the campaign and its return in terms of sales conversions.
I can say, with the technical support of more than ten years of experience as a digital marketing consultant, that there is no campaign that cannot have its results explained mathematically. The technology for this exists, but what can happen is that someone does not know how to use it, which is another story.
With this data, the entrepreneur will be able to assess, in a well-founded and correct manner, whether or not it is worth investing in a certain type of digital marketing action or even decide which one will have priority over the others. This is a basic issue for the management and allocation of resources in any company.
Are you investing or spending money on digital marketing?
Given all this technology, we can clearly and coolly evaluate the result of any amount allocated to a digital marketing campaign.
The calculation is simple. How much money did I invest in the campaign? How much sales did it generate? What was the sales result, minus the cost of the product or service plus the amount invested in the campaign? Did I make a profit or a loss? That's it, it's that simple.
If the total sales value minus the cost of the product or service was higher than the amount invested in your digital marketing campaign, you will have made a great INVESTMENT . On the other hand, if the result in terms of sales is lower than or equal to the amount you invested in your online campaign, this was not an investment, it was simply an EXPENSE .
Hence the question: Is your digital marketing an investment or an expense?
I ask this question because I have seen a lot of people out there thinking they are investing in digital marketing, but in reality they are just spending money on online marketing.
So let's see the colombia mobile database difference between one thing and another.
The ability to measure results in the online world
Are you investing or spending money on digital marketing?
Digital marketing is ROI
Always demand your reports
The ability to measure results in the online world
As previously mentioned, any digital marketing campaign, be it email marketing, sponsored links on Google , Facebook or LinkedIn , search engine optimization – SEO or any other online action can have its results analyzed in great detail.
Tools such as Google Analytics and the advertising management panels of the various platforms can provide us with the amount invested in the campaign and its return in terms of sales conversions.
I can say, with the technical support of more than ten years of experience as a digital marketing consultant, that there is no campaign that cannot have its results explained mathematically. The technology for this exists, but what can happen is that someone does not know how to use it, which is another story.
With this data, the entrepreneur will be able to assess, in a well-founded and correct manner, whether or not it is worth investing in a certain type of digital marketing action or even decide which one will have priority over the others. This is a basic issue for the management and allocation of resources in any company.
Are you investing or spending money on digital marketing?
Given all this technology, we can clearly and coolly evaluate the result of any amount allocated to a digital marketing campaign.
The calculation is simple. How much money did I invest in the campaign? How much sales did it generate? What was the sales result, minus the cost of the product or service plus the amount invested in the campaign? Did I make a profit or a loss? That's it, it's that simple.
If the total sales value minus the cost of the product or service was higher than the amount invested in your digital marketing campaign, you will have made a great INVESTMENT . On the other hand, if the result in terms of sales is lower than or equal to the amount you invested in your online campaign, this was not an investment, it was simply an EXPENSE .