How to advertise on Google – Learn about the options available and how much it costs
For many people, knowing how to advertise on Google is still a major barrier to entering the world of online marketing. The problem is that the lack of this information could be causing them to miss out on several business opportunities.
It is undeniable that Google is currently one of the largest media outlets in the world, and without a shadow of a doubt, advertising on this channel is a great opportunity to generate traffic and conversions for any type of website.
Knowing this problem, we developed this article, where we intend to explain how to advertise on Google , showing the different options available, including some that you probably never even imagined existed.
For example, did you uruguay mobile database know that you can advertise on Google for free? That's right! There are a few options where you can advertise on Google without paying anything!
Google has several platforms where you can display ads, such as search engine response pages, Google partner sites, YouTube, Gmail and practically all of its environments.
For those of you who want to know how to advertise on Google, let's start by talking about Google Ads, formerly Google AdWords, Google's paid advertising platform, which will allow you to run your ads in environments such as:
Google Answers Pages;
Google partner sites;
Google Shopping;
Videos available on YouTube;
Application Networking and Discovery.
In this article, we will focus on the main networks, such as search and display, and on a strategy that we consider to be fundamental for success in this area, the Remarketing strategy.
1 – How to advertise on Google Answers pages
A common question about how to advertise on Google concerns what we call the Search Network , or Sponsored Links, those links that appear right at the top of the search engine's response pages, and also at the bottom of the page, with an “Ad” tag next to it.
These ads are positioned there because they participate in the Google Ads program , with ads that were created in what we call the Search Network, that is, ads that will only be displayed on the search engine's response pages, in the first results.
These ads are quite interesting, as they place companies in an extremely prominent position on Google's answer pages, which we know is one of the first conditions for achieving a good volume of traffic from searches.
In this case, the advertiser registers on the Google Ads platform the keywords that, when typed into Google, he would like his ads to be displayed, and the amount he is willing to pay to have his ads published.
Advertising on Google is first and foremost a question of strategic planning, and it is important to note that choosing the Google Ads Search Network will depend largely on your marketing objectives.