As with any other social media platform, when creating a marketing strategy on Instagram you must clearly determine what your main objectives are with your brand's presence on this channel.
Instagram marketing does n't work or works very poorly in some situations, such as direct sales, for example. Therefore, your proposal should be to create an alternative to your other online marketing strategies.
By clearly determining your objectives, you will be able to select your metrics and make a truly technical measurement of the results.
It is for this reason that in our Instagram Course , we place this question right among the first modules of the training.
4 – Develop exclusive content for Instagram
Another interesting mexico mobile database feature of Instagram is that it is extremely demanding in terms of content.
In our social media marketing course , I always say that content is the main tool in this area, and on Instagram it would be no different, as it is also part of the channels involved in a content marketing strategy .
A marketing strategy on Instagram is quite different from the personal use of the tool. While in private use, we don't have to worry much about the sequence of actions, in the case of corporate use, everything needs to be thought out.
A good marketing strategy needs to align the development of content for social networks with the different levels of consumer awareness, to create a flow of intensification of the brand's relationship with its target audience.
That's why it's important that you study the posts of companies in your area that stand out on Instagram, to understand your competition and also see how the public reacts to these publications.
Images – Always work with unique and innovative images. Don’t just go around picking out old-fashioned images to put in your publications, as they won’t work, precisely because they are already “part of the landscape” .
Texts – Invest heavily in creating texts that generate interactions, with intriguing link baits and the use of a strong call to action, so that your publications can achieve your goal of creating relationship bonds with your followers.
Hashtags – Hashtags play a very important role in an Instagram marketing strategy, so create your own to achieve greater reach and also monitor the most popular hashtags. Click here to learn more.
Content is largely responsible for interactions on Instagram, so believing that the brand can be successful in this area without taking due care in preparing this content in advance is a waste of time.
Since having a good marketing strategy on Instagram revolves around content, the Marketing Academy offers exclusive training in this area, which is the Content Production Course for Social Networks .