get to know the person

[MasudIbne756]

know his habits;
know what he likes;
know what he doesn't like;
know your favorite colors;
know the hated colors;
etc…
It doesn't matter because all this information is necessary in the marketing phase so it is never wasted time but time wisely invested.

Market survey
(second point on the map) To verify the validity of the “Total Look” proposal, a multiple student data survey was conducted with open and closed questions on the target clientele of Antonio’s salon.

Marketing through questions:

What is the most important feature you look for when requesting a Total Look service?
What is the most common problem you have had in the past in a hairdressing business?
What would you like to find in the hairdresser of the future?