– Lack of an internal marketing sector;
– Little experience in the B2C channel;
– Poorly structured R&D department;
– Reduced marketing budget.
Opportunities:
– Presence of B2B channels with chinese overseas europe data foreign countries;
– Contacts with Italian retailers and single-brand shops;
– Attractiveness of Made in Italy;
– Financial incentives to hire qualified personnel;
– Possibility of benefiting from the Tax Credit for investments in innovation.
Impact of production costs
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