How to A/B test your online store
Posted: Sun Apr 20, 2025 5:57 am
A/B testing can seem daunting, but there are some tools that make it extremely easy.
For example, if you have a WooCommerce store, FunnelKit is a great option. This platform allows you to test every stage of your sales funnel, from opt-in and checkout pages to thank you pages.
And for popup campaigns, OptinMonster has built-in A/B testing features.
You can easily create a duplicate of your existing campaign, tweak it a little, and see which one performs better. This is a great way to fine-tune your display rules.
create split tests
Here’s a tip for A/B testing: Only change one thing at a time in your tests. Whether it’s a featured image or a tagline, isolated changes yield the clearest results.
There is no one-size-fits-all rule for how long to run tests. However, as a general rule, running tests for at least two weeks will provide the most reliable data.
12. Let abandoned carts slide away
A visitor adds items to their cart, gets to the checkout page, and then… they’re gone. If you don’t do anything about who we are, you’re missing out on a huge opportunity to increase conversions.
In my experience, exit popups can be a game-changer when it comes to recovering abandoned carts . These clever little popups appear just as a user is about to leave your site and can be incredibly effective.
Exit Intent Example
In fact, they can recover up to 53% of visitors who abandon their cart . This means that more than half uk telemarketing dataof your potential sales are saved.
You can take it a step further by offering a small discount in the popup, like in the following example from ShockByte. It's amazing how often a coupon can turn an abandoning visitor into a customer.
Exit intent example case study
But it’s not just about discounts. Sometimes visitors abandon their carts because they have questions. That’s why I recommend including a button that opens a chat support window or takes you to a contact form.
This way, potential concerns are addressed at the critical moment.
Example of an AIOSEO popup
I hope my insights have helped you understand the top reasons why your visitors aren’t converting into customers. You may also want to check out WPBeginner’s guides on how to set up conversion tracking on WordPress and the best reporting and analytics plugins for WooCommerce .
If you enjoyed this article, please subscribe to our YouTube channel for WordPress video tutorials. You can also find us on Twitter and Facebook .
For example, if you have a WooCommerce store, FunnelKit is a great option. This platform allows you to test every stage of your sales funnel, from opt-in and checkout pages to thank you pages.
And for popup campaigns, OptinMonster has built-in A/B testing features.
You can easily create a duplicate of your existing campaign, tweak it a little, and see which one performs better. This is a great way to fine-tune your display rules.
create split tests
Here’s a tip for A/B testing: Only change one thing at a time in your tests. Whether it’s a featured image or a tagline, isolated changes yield the clearest results.
There is no one-size-fits-all rule for how long to run tests. However, as a general rule, running tests for at least two weeks will provide the most reliable data.
12. Let abandoned carts slide away
A visitor adds items to their cart, gets to the checkout page, and then… they’re gone. If you don’t do anything about who we are, you’re missing out on a huge opportunity to increase conversions.
In my experience, exit popups can be a game-changer when it comes to recovering abandoned carts . These clever little popups appear just as a user is about to leave your site and can be incredibly effective.
Exit Intent Example
In fact, they can recover up to 53% of visitors who abandon their cart . This means that more than half uk telemarketing dataof your potential sales are saved.
You can take it a step further by offering a small discount in the popup, like in the following example from ShockByte. It's amazing how often a coupon can turn an abandoning visitor into a customer.
Exit intent example case study
But it’s not just about discounts. Sometimes visitors abandon their carts because they have questions. That’s why I recommend including a button that opens a chat support window or takes you to a contact form.
This way, potential concerns are addressed at the critical moment.
Example of an AIOSEO popup
I hope my insights have helped you understand the top reasons why your visitors aren’t converting into customers. You may also want to check out WPBeginner’s guides on how to set up conversion tracking on WordPress and the best reporting and analytics plugins for WooCommerce .
If you enjoyed this article, please subscribe to our YouTube channel for WordPress video tutorials. You can also find us on Twitter and Facebook .