Other Stats and Trends to Know

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However, it's not all bad news.

After all, other Google features, like featured snippets, are known to sometimes reduce click-through rates. But they can also increase visibility and brand awareness for sites that feature them.

Google AI Overviews Example
Additionally, if your content features these AI insights, you may see an increase in traffic.

If you need help, you can check out our tips and tricks to optimize your site for Google AI overviews .

10. Rich search results get 58 clicks for every 100 searches, outpacing regular search results.
Rich results are enhanced search lists that provide additional information directly in the search results.

Think recipe cards with cooking times and ratings, product lists with prices and availability, or event details with dates and locations.

An example of a featured recipe snippet, in Google
These rich results are popular because they provide users with more information at a glance, making them algeria telemarketing data stand out and attract more attention. This explains why they receive more clicks than regular search results.

To get rich results, you need to use schema markup , a type of code that helps search engines better understand your content.

While this may sound technical, AIOSEO makes it easy with its dedicated Schema feature. In the block editor, you simply enter the information you want to display in the rich results and AIOSEO handles the technical part for you.

11. 44% of people trust regular search listings more than SERP features.
44% of people trust regular search listings more than fancy SERP features.
While rich results can attract clicks, many users still prefer simple, reliable ads. So, it’s important to optimize for both types of results.