Ad Types: Image, Carousel, Video, Slideshow, Collection

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User Intent: Users are actively searching for answers to questions and products or services to purchase. They may have a specific brand in mind or are looking for general information about their needs.

Audience Targeting: You can target Google audiences based on the following parameters.

Demography
Geography
Search queries
Ad Types: Call Only, Text Ads, Shopping Ads
Average click through rate: 2%

Average Conversion Rate: 3.48%

When to Use Google Ads: Increase sales of products and services that customers are actively searching for. Concise ad copy is important and helps reach these passionate searchers who match your target audience. Quickly asking your business for more information will help the customer find you and contact you quickly.

Facebook Ads
Average cost per click: $.97

User Goals: Users passively scroll through posts from friends, family, and coworkers for entertainment. But they may be ready to learn more about a product, service, or brand that offers something that meets their needs.

Audience Targeting: Targeting options here are generally indonesia phone number list broader than Google's. You can target Facebook audiences based on:

Demography
Interests
Geography
Life events


Average click through rate: .89%

Average conversion rate: 9-10%

When to Use Facebook Ads: Raising awareness of producter heard of your product or service, or if they have, they may not be thinking about buying it. Ads allow you to present your product or service in an attractive way using interesting images, videos, and other visuals.

How do Facebook Ads and Google Ads work?
Now that you have a good understanding of how each platform is used, learn more about how each works. In short, Facebook Ads target users based on what they have shared about themselves on the platform and the types of content they historically enjoy viewing. Google Ads target users based on the target keywords they type into a search engine.

How does Facebook advertising work?
Facebook is a social media platform. Facebook has 2.9 billion users . When you run ads, you reach out to your target audience based on their interests, demographics, and other pages or types of content the user has interacted with.