You'll use these in-depth guides as the foundation for your other posts and link back to them. That way, if a user stumbles upon that shorter content and wants to go deeper, they can read your full guide on the topic.
Providing readers with various article types and depths serves their various needs. They might be coming to your website for general information or to explore in greater depth. And once a user has found what they were looking for once on your website, they are more likely to return when they need to know more or to subscribe to your newsletter to stay in touch and keep reading.
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4. Downloadable Assets that Tell You Who is Reading and Engaging with Your Content
Good content engages readers and makes them interested in what you're offering. But ideally, you want users to take the next step with you, which might mean sharing their contact data with you.
A smart way to make this happen is to offer a downloadable uae phone number list asset or lead magnet. This can help serve your website visitors' needs by providing unique insights they won't find elsewhere while also serving your needs to learn more about the customer and invite them to stay in touch with your company.
Going from good to excellent content means making the content work for you. To do that, you'll need strong calls to action that don't sound too much like a sales pitch but also are compelling enough to get customers to take the next step.
5. Clear and Concise Writing
At this point, maybe you have thought leadership and you're executing careful content planning. But what could be holding you back is poor writing technique.
You want your readers to be drawn in to read more and learn about what you have to share. To do that, you'll need to write clearly. Writing content for a website or corporate blog does not call for the kind of writing you did in high school or college.
In education, teachers are likely rewarded by unclear writing that consists of passive voice, longer sentences and advanced vocabulary. Modern readers and search engines will not reward you for that type of writing.
When citing a source, don't use footnotes that are hard to find and reference. Just hyperlink your text. Use active voice as much as possible. Some industries struggle with active voice. One example of this is the legal industry where laws are all in passive voice and proper legal terms require writers to use passive voice.